Showing posts with label Experiment. Show all posts
Showing posts with label Experiment. Show all posts

Wednesday, June 5, 2013

SMI, others to use Champions League final as eye-tracking experiment

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SMI, others to use Champions League final as eyetracking experiment

It may be the most watched sporting event, but SMI's more interested in how we watch the Champions League final than the game itself. The eye-tracking firm, in participation with the KMRC and University of Tübingen, will observe how 61 fans watch the Dortmund/Bayern tussle using its RED-m cameras. The project aims to discover if supporters of rival clubs perceive matches differently and, by tracking their eye movement, learn how those perceptions are formed. Of course, given our violently hysterical reactions when Didier Drogba sunk the winning penalty in last year's game, the researchers might have difficulty keeping the participants still enough to monitor.

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Monday, April 22, 2013

Watch: LG's Men's Room Experiment Prompts 'Stage Fright'

Todd Wasserman2013-04-18 21:01:17 UTC

LG, last seen terrorizing elevator riders (or at least pretending to), has moved on to the men's room to make the case that its monitors are "so real it's scary."

To test the theory, the company installed its LG IPS 21:9 UltraWide monitors above urinals in Amsterdam. The monitor showed images of attractive women waving, blowing kisses and occasionally laughing. This resulted in a 16-second "average stage fright delay" and a failure to launch rate of 26%.

Can your monitor do that?

Image courtesy of YouTube, LG

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Sunday, April 21, 2013

Dove Experiment, Parodied: How Men See Themselves

Stan Schroeder2013-04-18 19:48:58 UTC

We learned from the recent Ogilvy ad campaign for Dove that, when it comes to physical features, women tend to give themselves less credit than they deserve.

But what about men? How would an average guy describe himself? Try ...

"My mom said I have the most beautiful teeth."
"I have a balanced face, almost like a white Denzel Washington."

Of course, when girls describe these same guys, the results are ... a little bit different.

Just how different? Well, you can learn that from New Feelings Time's brilliant parody of the Dove campaign.

We won't spoil it for you, but let's just say the girls are even harsher judges when it comes to describing guys' looks than their own.

Did you like the video? Share your thoughts in the comments!

BONUS: The 10 Most Viral YouTube Videos of 2012

Image courtesy of YouTube/newfeelingstime

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