Showing posts with label Atlas. Show all posts
Showing posts with label Atlas. Show all posts

Friday, April 19, 2013

Rand McNally Brings Its Classic Road Atlas to iPad

RandmcnallyEmily Price2013-04-16 19:56:07 UTC

Before everyone had a smartphone in their pocket, a good road atlas was found in every car’s glove box, with many of those created by Rand McNally.

A staple in the space for the past 90 years, the Atlas creator celebrated its 90th birthday this week with the release of an ebook version of its 2014 Road Atlas as well as an interactive iPad app.

The digital version of the Atlas includes updated maps for all 50 states as well as Canadian provinces, Mexico and Puerto Rico, and detailed inset maps for larger cities and national parks. Much like its analog predecessor, the digital version can be used anywhere once you download it, and doesn’t require a data connection.

The first edition of Rand McNally’s Road Atlas was published in 1924. Called “Rand McNally Auto Chum,” the Atlas included hand-drawn maps of the contemporary 48 states, and only included paved roads.

The original atlas included zero miles of interstate, a far cry from 2014’s 47,000 miles of interstate and 160,000 miles of highways. It also didn’t include an index, so if you weren’t sure where a town was located, you’d have to flip through the book to find it.

Originally published in just two colors: dark blue and red, today’s version is printed in full color, making it possible to not only see the type and location of roads, but also get a feel for the terrain.

You can download Rand McNally’s 2014 Road Atlas for the iPad now from Apple’s App Store for $4.99, or pick up the analog version at your favorite bookstore.

Do you still use an Atlas when you travel? Tell us what you use for directions in the comments.

Thumbnail photo by Emily Price, Mashable; Screenshots courtesy of Rand McNally

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Saturday, March 30, 2013

Atlas Genius Creates Music Videos With Vimeo's Top Filmmakers

Atlas-genius2013-03-26 14:43:06 UTC

Atlas Genius has held a top spot on the radio for the last three months with their hit single "Trojans."

A song so catchy and popular deserves a winning music video to go with it — so the Australian brothers decided to release four instead. The band partnered with Vimeo, producing unique music videos with top content creators on the platform.

"As an artist, you are always interested in how your audience interprets a song you wrote and in this instance we were able to dip into Vimeo's talent to create four amazingly different interpretations of 'Trojans,'" the band tells Mashable.

The first, shown above, is a claymation video by director Tyler Nicholson. Over the next month or so, the band will release the other three videos included in the project. Celia Rowlson-Hall created a live action love story which had a soft release during the album reveal. There will also be a hand drawn animation by Eric Funk and Pots N' Pans created a live action video with GoPro cameras, featuring Alexandra Miller from The Carrie Diaries.

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The band signed with Warner Bros. Records in 2012, and is currently on tour with Imagine Dragons. Their debut album, When It Was Now released in February.

Vimeo's senior content and community manager Sam Morrill tells Mashable that this relationship with Warner Bros. has been a "really exciting opportunity." Warner Bros. sent the video-sharing platform, and Vimeo selected the four directors based on whose style would work best with the song. After they pitched their ideas to the band, Atlas Genius ultimately decided which videos were produced. Morrill says that everyone has been "thrilled" with the results so far.

Check out the first music video above and be on the lookout for the following in the next month.

Image courtesy of Warner Bros. Records

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