Report: Top 500 YouTube Brands Average 884,000 Monthly Views

Todd Wasserman2013-04-23 15:55:56 UTC

The top 500 brands on YouTube generate 442 million views per month, averaging 884,000 each, according to a report.

Outrigger Media's analysis, which used its Open Slate analytics platform, also shows that brands are averaging lower subscriber counts on YouTube — 35,000 — compared to an average 200,000 Twitter followers.

These are the top 10 most-viewed YouTube brand channels:
1. Google Chrome 25,063,920
2. Pepsi 23,194,380
3. Google 21,186,750
4. Red Bull 16,312,320
5. KiaBUZZ 14,097,840
6. Google Play 9,161,970
7. Dior 8,982,450
8. Google Chrome UK 8,616,870
9. GoPro Camera 8,542,890
10. Google Nexus 8,113,050

Among other data points from the report:
-There are a total of 18.8 million subscribers among the top 500 brands.
-The total number of videos produced among the brands is 315,000.
-Videos average 98,000 views.
-Just 7.4% of videos from the top brands are repurposed TV commercials.

The researcher also found that certain categories get more subscribers than others. In particular, tech is a popular category and travel is not:

Using its own formula that took into account engagement, influence and size of audience, Outrigger pronounced Red Bull as the top brand on YouTube. Here's Outrigger's top 10, replete with each brand's "Slate Score":

To download the full report, click here.

Image via Getty, Gabriel Bouys, AFP

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Average Mobile Customer Already Owns 2 Unused Cellphones

Matt Petronzio2013-03-25 15:37:48 UTC

Although 45% of American adults own smartphones, only about 11% of mobile devices are recycled, according to the U.S. Environmental Protection Agency's latest data. When you think about big tech companies and the new smartphone models they release every year or so, that's a pretty staggering statistic.

But as smartphone use becomes more widespread around the world, mobile consumers are beginning to understand how recycling and donating their devices can create a positive impact.

The infographic below, created by Love2Recycle, shows us why we need a smartphone recycling revolution. Did you know that the average smartphone user has two phones he or she doesn't use? How about that only 0.001-0.003% of electronic equipment is recycled each year? Smartphone recycling has a lot of potential to help create a better and cleaner world, but mobile consumers need to take action.

Do you recycle or donate your unused mobile devices? Let us know how in the comments.

Mashable composite: homepage image via iStockphoto, mikkelwillian, CGinspiration; infographic courtesy of Love2Recycle.

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