Seth Fiegerman2013-03-26 16:35:24 UTC
T-Mobile announced Tuesday that it is ditching the much-loathed two-year cellphone contract and letting customers pay through an installment plan instead. To help explain why this is better for customers, the wireless company has enlisted Daily Show correspondent Jason Jones.
In the video above, Jones approaches people on the street asking whether a two-year contract is worse than getting a root canal (yes) and poking fun at pedestrians using old phones because they're stuck on a contract. At one point, he even starts whacking people in the face with his microphone, noting that wireless carriers are smacking around consumers with contracts.
"America is angrier than those birds and grumpier than any cat," Jones says in the video. "They want carriers to quit messing with them and provide them with a simple choice."
T-Mobile also released a 60-second spot online showing a group of cowboys getting fed up with "bossing people around," which you can watch below. The company also hopes to start a conversation online by including the hashtag #simplechoice with the new ads.
Image courtesy of YouTube, TMobile
Topics:
Advertising,
Business,
T-Mobile,
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