Deutsche Borse to open Cloud Exchange, treat computing as a commodity

Deutsche Börse launches marketplace for trading outsourced storage and computing capacity

World's first neutral trading venue for "cloud computing"/ Trading to commence beginning of 2014/ Standardised trading for cloud computing resources/ Clients have free choice of providers

2. July 2013

Deutsche Börse: Deutsche Börse today announced that it will launch a trading venue for outsourced storage and computing capacity – so called "cloud computing" resources – in the beginning of 2014: Deutsche Börse Cloud Exchange AG is a new joint venture formed together with Berlin-based Zimory GmbH to create the first neutral, secure and transparent trading venue for "cloud computing" resources.

The primary users for the new trading venue will be companies, public sector agencies and also organisations such as research institutes that need additional storage and computing resources, or have excess capacity that they want to offer on the market.

"With its great expertise in operating markets, Deutsche Börse is making it possible for the first time to standardise and trade fully electronically IT capacity in the same way as securities, energy and commodities," said Michael Osterloh, Member of the Board of Deutsche Börse Cloud Exchange.

As the first international, vendor-neutral marketplace of this type, Deutsche Börse Cloud Exchange will set and monitor standards regarding the product offering, admission procedure, changes of provider and guaranteed purchased capacity. Clients will be able to choose capacity providers freely, as well as select the jurisdiction that will apply to the outsourced data. The product offering will initially include outsourced storage capacity and computing power.

Product standards and technical provision will be developed in close cooperation with potential marketplace participants and related parties. These parties include representatives from the traditional IT environment, national and international SMEs, and large corporations from a wide range of industries, such as CloudSigma, Devoteam, Equinix, Host Europe, Leibniz- Rechenzentrum, PROFI AG, T-Systems and TÜV-Rheinland.

„The cloud marketplace of Deutsche Börse offers companies a further choice to purchase top secure and tested cloud-services from T-Systems. Due to the high level of standardization this will all be done with great speed and efficiency and with up-to-date prices", said Frank Strecker, responsible for the cloud business of T-Systems.

Founded in May 2013, Deutsche Börse Cloud Exchange AG is a joint venture of Deutsche Börse and Zimory, a Berlin-based specialist in cloud management that ensures that the users connected to the marketplace have easy access to the cloud capacity they have purchased.

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Your YouTube Views Could Treat 100,000 Children With Malaria

Brian Anthony Hernandez2013-04-25 18:36:19 UTC

Mary and Martha, starring Oscar-winner Hilary Swank and nominee Brenda Blethyn, tells the dramatic story of two mothers who bond over the malaria-induced deaths of their sons.

Leading up to the film's U.S. release this month on HBO, the network teamed up with nonprofit organization Malaria No More and pharmaceutical company Novartis to help treat children with malaria, a disease that reportedly kills more than 1,400 kids per day globally.

For every video view of the film's trailer — posted on HBO's YouTube channel — Malaria No More said it would provide a "full course of treatment" for a malaria-stricken child in Africa.

Malaria No More promised as many as 50,000 treatments would be sent if the video attracted just as many views. The campaign spread on social media and quickly hit that 50,000 mark.

"In the past week, we’ve heard countless stories of individuals who saw the film and have since been inspired to join the malaria fight," Martin Edlund, CEO of Malaria No More, told Mashable. "That’s exactly what we all wanted to happen –- for people to be moved to take action. And today, being World Malaria Day, we have an easy way for people to help."

Today, Malaria No More promised 50,000 additional treatments — dependent on views.

Mary and Martha on HBO in the U.S. on April 20, just days before World Malaria Day on April 25. The film had initially debuted on BBC in the United Kingdom in March.

HBO will replay Mary and Martha at these dates and times (listed in EDT):

April 25 (12:15 p.m., 9 p.m.)

April 28 (3:30 p.m., 12:30 a.m.)

April 30 (8:30 a.m., 6:15 p.m.)

May 4 (1 p.m.)

May 6 (12:30 p.m., 9 p.m.)

May 9 (4:50 a.m.)

May 11 (10 a.m.)

May 15 (4 p.m.)

HBO2 will also air the film at these dates and times (listed in EDT):

May 5 (9:55 a.m., 8 p.m.)

May 8 (12:10 a.m.)

May 13 (10 a.m., 10 p.m.)

May 21 (9 a.m., 8 p.m.)

May 25 (4:45 p.m.)

May 31 (6:05 p.m.)

Image courtesy of HBO/David Bloomer

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