You gotta spend money to make money. Samsung knows that, which is why the Korean powerhouse will be spending about 5 trillion won (roughly $4.5 billion) to build five new R&D centers over the next three years. All of the facilities will be in the company's homeland, with a $1 billion research center set to open in southern Seoul late in 2015. At that particular building, it's expected that some 10,000 employees will take up residence, focusing primarily on design. Samsung also plans to dedicate new R&D centers to materials and component development, as well as chips and displays. In 2012 Samsung dropped a company-record 11.9 trillion won (about $10.5 billion) on R&D, and there's no sign that it'll be slowing down anytime soon. In fact, its research budget is up about $1.4 billion from 2011. Sure, there might not be as much of an immediate windfall from the investment, like you might see from an advertising blitz or lawsuit, but we're willing to bet it keeps Sammy competitive for much of the foreseeable future.
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Aliya Sternstein for Nextgov 2013-05-03 17:01:49 UTC 
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