Monday, June 10, 2013

27 Wacky Ways to Beat Writer’s Block

Posted by Henneke Duistermaat in Motivation, Writing | 69 comments

Apr 15, 13 27 Wacky Ways to Beat Writer’s Block

Let me guess…

You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on.

You know you should be writing, but…

You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished.  Stone-dry.

You’re not just bored or tired. No, no. This is far worse:

Writer’s block.

You try to stop your mind wandering off. You try to stop being distracted by your long to-do-list. You try to write, but you feel like everything you do manage to jot down is… well… terrible.

You know you have to keep going, but how? How can you get back into your writing groove?

The truth:

You need to have some fun.

Not take a break, not go for walk, not get some sleep. All of that is fine and good for a simple case of boredom, but the real cause of writer’s block is you’re holding on too tight.

You need to loosen up. You need to go a little crazy. You need to let the goofy side of you out for a little while and get your creative juices flowing again.

Here are 27 wacky ways to get you started:

Whether you’ve 10 readers or 10,000, thinking about them makes writing a post daunting.

So, forget about your readers. Instead, create an imaginary friend.

Your friend is a real fan. He (or she) loves everything you write. He supports everything you do.

Give your imaginary friend a name. Create a little drawing or find a picture of a lookalike. Pin this picture on the wall above your desk.

Instead of writing a blog post, start a conversation with your friend. Or write him a letter. Discuss his dreams and challenges. Help him with whatever he is struggling with.

Be a good friend.

Feeling a little frustrated?

Well, let it out.

Before you start writing, curse like a sailor. Get angry. Be emotional.

Write something you’re passionate about. Have a good rant. Don’t worry about going too far.

Good writing isn’t about picking the right words. You need to make your audience feel something. Inspire them.

Writing is emotion.

Sure, you’ll have to edit your first draft. You might even decide to toss it.

Just remember: you can correct mistakes in a passionate piece of writing, but you can’t add emotions to a flat post. So, let it rip.

Stuck in a creative rut?

Try using a different writing tool.

Switch from Microsoft Word to Google Docs. Or type your post directly into WordPress.

Switch from a serif to a non-serif font. Or try a script font and change your font color to blue. Or my favorite option: Increase your font size.

It seems silly, but it’s amazing how those small changes can make writing interesting again.

Missing your family? Got a friend you haven’t seen in a while?

Well, let’s go see them.

The key:

Don’t drive.

Instead, hop on a bus, a train, or a plane that takes you there. Then challenge yourself to write a short post before you arrive.

My advice: leave your iPad or laptop at home. Just bring your mobile phone or a pad of paper.

And don’t stop writing until you arrive.

Okay. Okay. I know caffeine isn’t good for you. But sometimes you need something to keep going. Don’t waste your fantastic ideas just because you can’t keep awake.

Try this schedule: Set a kitchen time for 25 minutes – or use the focus booster. After 25 minutes of concentrated writing, take a break. Stop even if you feel like finishing a paragraph.

Make yourself a cup of tea or coffee. Start your next 25 minutes and drink your cup of coffee.

Green tea fuels my blog posts. What fuels yours?

Sometimes you just have to write something you want to write. It doesn’t matter whether it suits your blog or not.

Just get on with it. Get it off your chest. Why not?

Writing a post outline can speed up your writing. It’s a proven technique.

But it can also suck the joy out of writing.

When you find yourself bored with a particular piece, stop planning. Write whatever comes into your mind. It may all be gibberish, but somewhere you’ll find a precious idea. A thought you can use to create a full post.

Give your mind time to wander. Get distracted. Embrace serendipity.

Don’t read only blogs about your topic. Don’t just follow industry peers on Twitter. Don’t just read the latest books of thought leaders in your niche.

Go to a random movie. Watch a random channel on TV. Go to a museum. Surprise yourself. Find unexpected metaphors.

The creative process is unpredictable, mysterious, and serendipitous (Malcolm Gladwell). Fuel your creativity by reading outside your niche.

We’re always told about the importance of forming habits and having a fixed writing schedule. Stephen King has a fixed schedule. So does Haruki Murakami. And John Grisham.

Routine habits can be good for creativity. But what if your writing practice gets associated with lack of inspiration, procrastination, and despair?

Break your habit.

Try writing at a different time. Experiment.

Leaving your desk is a proven cure for creative blocks. If you can, take a break and go travelling. If you can’t travel, just drag yourself away from your desk.

Go to a park. Try your local Starbucks or go to the library. Go somewhere that’s not associated with work.

Take your iPad and write wherever your feet take you.

If you’re lucky, your bookstore sells coffee and tea. So, make yourself comfortable, find the shelf with books about your niche, and open up your notepad. (Thank you to Sean d’Souza for this idea.)

Look through the table of contents of each book to find blog post ideas. Write them down in your notepad.

Don’t leave the bookstore until you’ve written down 10 ideas for new blog posts. And if you’re enjoying yourself, outline one or two posts in your notepad while finishing your cup of coffee.

Don’t read any further than the table of contents. You should write the content of your blog post yourself (of course).

Do you get your best ideas in the shower?

Your brain needs to relax before coming up with an insight. Staring at your computer screen might work counterproductive.  Trying to force an insight might actually prevent the insight from appearing.

If you don’t want to waste water by showering three times a day, try other routine tasks: Hoover your room. Fold the laundry. Or wash the dishes. Above all: Relax.

Done all your household chores? Or just don’t feel like cleaning again?

Try this alternative routine: walk around in circles. Or just pace up and down your room.

Seems silly, I know, but sometimes just the simple act of movement can get you going. Give it shot.

In his book Steal Like an Artist, Austin Kleon describes his digital and his analogue desk. The analogue desk is where his work is born. The digital desk is for editing and publishing.

Come on. Shut down your computer. Get a pen and paper. Or pencils, markers, and index cards. Get the feeling that you’re making something. It will inspire you.

Sharing tidbits about yourself is a good way to build up a relationship with your readers.

Browse your photo album to find anecdotes to share; and link these stories to your topic. That’s how I came up with the idea of comparing cycling trips with surviving a content marketing journey.

Remind yourself of who you are. Think about the lessons you’ve learnt. Who has inspired your career? How have your travels influenced your thinking?

Trying to write the perfect post can discourage you from writing.

Stop trying to be perfect.

Accept your first draft may be crappy. Just write as fast as you can. Editing can come later.

Social media can be a huge time suck. We all know that.

But if you’re stuck and don’t know what to write about, then social media is a rich mine full of precious ideas.

Give yourself half an hour. Interact and ask some questions. Enjoy yourself.  Above all, absorb what others are talking about. You’re bound to find a good idea.

Just be sure to set a timer. You don’t want to get lost out there.

You know you need to draw a reader into your post with a fantastic introduction. That’s true. But trying to write the perfect opening can obstruct your writing process.

Leave your introduction for later. Just get going with your post.

Feeling down?

You’ve lost your mojo and doubting your writing skills. It happens to all bloggers at some stage.

Remember that post you’ve written a while back? Your best ever post?

Go back and read the post. Word by word. You see how good you are?

That talent didn’t go anywhere. It’s still inside you.

Sometimes we just need a little reminder.

Whoa. A smoke?

Well, you don’t have to light up. But a cigarette break takes about five minutes. And that’s the perfect time to recharge yourself.

The secret to creative productivity is to take breaks while you’re still in a flow. It helps you to get started again after your break.

If you don’t crave a cigarette every so often, good for you! Just set a timer to take a break.

Don’t spend your break tweeting, liking, and plussing. That’s not truly relaxing.

Spend five minutes staring out of the window. Stand outside on your porch or balcony and listen to the traffic. Or watch the clouds float by. As if you’re a lonely smoker.

What’s the most relaxing sound?

When you take your “cigarette” break to stare out of the window, switch on the sound of rain.

Being a blogger isn’t about conforming to the norms.

Don’t feel the pressure to be like your hero bloggers. You have to stand out on the web. You have to be YOU.

Accept you’re a misfit. Just like me. Just like Jon. Just like all other bloggers.

Be yourself. Enjoy yourself. Because your enthusiasm is contagious.

Is your wish to be original blocking you?

Learn how to steal ideas and make them your own. Snatch post ideas from different writers, but don’t copy outright.

Read widely. Mix ideas from scientists and artists. Plunder quote books.

As Austin Kleon says: “All creative work builds on what came before.”

I won’t lecture you about keeping fit. You know that.

But health magazines are one of the best sources for headline and blog post inspiration.

For instance, the idea to write 36 Quick Fixes to Jumpstart Lifeless Business Blogs came from the headline Food Fixes for Insomnia.

You don’t have to go out and spend money to buy a few magazines. Read covers of Men’s Health Magazine or Women’s Health Magazine online. Or check out the health section on Amazon.

If you’ve been blogging for six months or more, you’ve written a lot. And you’ve learnt a lot.

Go back to your first few blog posts.

Find one you can rewrite. Add new insights, new arguments, and new examples.

Voila. You got a new post.

Is writing becoming a chore? Fed up with writing how-to posts?

Create new challenges to have some fun. For instance:

Introduce a new metaphor in your next post. Or set the bar higher by stipulating your metaphor has to some from sports, or movies, or cooking.Estimate your average post length and challenge yourself to write a post in 20% fewer words.Try alliteration. Or rhyming. Or onomatopoeias.Use the power of three. How often can you introduce three of something?

Tickle your brain to make writing fun.

The difference between good and great bloggers is your inner critic. As Mike Monday says:

A good producer and a great producer have the same number of ideas – some good, some great. But a great producer will know the difference.

Your inner critic can help you become a better blogger. So how do you get him on side?

Start writing a few practice paragraphs. You’re just warming up. Listen to your inner critic to see how you can improve. Write and edit as you go.

Your inner critic doesn’t need to be your enemy. Make him your friend.

Writing is hard work. There’s no doubt about that.

But you can make it even harder by accepting writer’s block.

Don’t become a tortured genius.

Choose to get on with writing.

Experiment. Find out what works for you. Write where and when you like. Be as crazy as you like to be.

Come on. Have fun. Let’s try something wacky.

About the Author: Henneke Duistermaat is a marketer and copywriter. She’s on a mission to stamp out gobbledygook and to make dull companies charming. Sign up to receive free copywriting and content marketing tips at Enchanting Marketing.


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3 Easy Cannes Beauty Looks to Try This Weekend

While the glitterati might be wearing their black-tie best in Cannes — from Balenciaga jumpsuits to sweeping Dior dresses — we musn't forget that this is basically a beach town with hot winds and humid weather. In fact, many of the hair and makeup looks from the red carpet went the fresh-faced, frizz-fighting route (even though their dresses were often floor-length and fully beaded).

While our weekends might not be filled with paparazzi, private yachts, and custom Givenchy Spanx, we can still take a cue from the easy looks of these well-heeled ladies for our own humid barbecue bonanzas. Marion Cotillard wore an easy top knot and pink-stained lips at The Immigrant photo call, Milla Jovovich opted for a headband braid and a muted, nude lip. Janet Jackson, who is looking the best we've seen her since her "Rhythm Nation" video, went with glowy skin and in-control curls (perfect for when hudmity levels reach near triple digit numbers).

Oh hey, Marion.

Popsicle Lips:
It's possible Cotillard snuck in a cherry Popsicle snack pre-red-carpet, but more realistically, she just swiped Dior's subtly shiny Rouge Serum in Carmine Crystal over her mouth. And to acheive her slicked-back top knot, add in a dollop of Philip Kingsley's Minimizer cream to hydrate and smooth hair after after a pool or beach session.

Smooth Curls:
We can't give you Ms. Jackson's jumbo-size diamond necklace, but we can help get you closer to having her frizz-tamed head of curls and incredible skin. For luminous and glowy cheeks, apply Tom Ford's Illuminating Cheek Color, which seamlessly blends into all skintones. In damp hair, work through a couple of pumps of L'Oreal's Smooth Intense Frizz Taming Serum. Then either let your hair down or keep it loosely gathered at the nape of the neck.

Fancy Braid:
One way to keep hair under control when humidity levels soar above 50 percent — or when playing a ruckus round of lawn bowling — is to whip them up into a crown braid. Don't worry if it doesn't look perfect; that's the charm of this style. If your hair is on the thiner side, or needs a bit of texture-y grip, add in a few sprays of Wella's Ocean Spritz. 


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Lenovo hopes to sell smartphones in the US within a year

Lenovo hopes to sell smartphones in the US within a year data = {blogUrl: "www.engadget.com",v: 315};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20584034' !== '') ? 'bsd:20584034' : ''; var postID = '20584034'; var modalMNo = '93319245', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"acp-ld39.websys.aol.com",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"cellphones",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"jon-fingas", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("348-14-15-14d",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319245", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") onBreak({980: function () {htmlAdWH("93308280", "215", "35",'AJAX','ajaxsponsor');}});Lenovo hopes to sell smartphones in the US within a year MobileBypostedMay 25th, 2013 at 9:57 PM 0

Lenovo hopes to sell smartphones in the US within a year

While Lenovo is one of the fastest-rising smartphone makers today, many Americans wouldn't know it when the company has never officially sold handsets in the country. They might soon be well acquainted, according to CEO Yang Yuanqing: he wants Lenovo to be selling smartphones in the US within a year's time. Mobile is the firm's next growth machine, he tells the Wall Street Journal, and that entails having smartphones in big markets beyond China, India and Russia. Yang is under no illusions that Lenovo can simply waltz into the fiercely competitive US market, but he also doesn't see much choice -- when the PC market is slowing down, business as usual may not be enough.

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

Posted by Henneke Duistermaat in Content marketing, Engagement | 49 comments

Dec 03, 12 7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

Are you spellbinding?

Let’s be honest.

It’s a huuuuge challenge.

Probably the biggest challenge each blogger faces.

Because your readers suffer from many distractions.

Social media. Email. Other blogs. TV. Radio. Phone calls. Texts. A car driving past. People talking. Music.Thoughts popping up.

How the hell can you keep your readers spellbound?

How can you keep your readers glued to your content until your last sentence?

How can you keep them yearning for more?

It’s not easy.

But you can learn how to master the art of being fascinating. Enchanting. Captivating. Almost mesmerizing.

How?

You just need to understand the triggers to being fascinating. Once you apply these triggers, your readers will hang on to every word you write.

Let me quickly tell you this first.

These seven triggers are based on research outlined in an *uh* fascinating book by Sally Hogshead. You’ll also find a personality test on her website. Try it! The test will tell you which triggers you’re already using successfully; and how you can learn to use your dormant triggers, too.

These are the seven fascination triggers: Passion, Mystique, Alarm, Prestige, Power, Rebellion, and Trust.

You don’t need to use all triggers. You can choose the triggers that suit your personality. You can pick a few or you can use them all. But for blogging and other forms of online communication, at least one is mandatory. I’ll get back to that later.

Let’s look at each trigger and discuss how you can use it to make your blog irresistibly fascinating.

“Passion is the sense of participation that you have when you’re with someone who makes you want to come out of yourself and make an emotional connection.” — Sally Hogshead

For your readers to react to your writing, and to share it with their friends, you have to create a deep connection with them.

But here’s the thing:

Information doesn’t connect with people. Passion does. And emotion…

So, to connect with your readers, you have to infuse your writing with both passion and emotion.

How?

Simple.

Write about something you’re passionate about. Let your personality shine through. Be yourself, warts and all.

And use emotion-rich and sensory language such as a sleazy sales man, a rough day and SEO harakiri.

If your readers feel your passion, you connect with them, and you’ll see a boost in social sharing.

“Mystique flirts with us, provoking our imagination, hinting at the possibilities, inviting us to move closer while eluding our grasp.” — Sally Hogshead

Mystique teases us because we want to find answers, solve puzzles, and learn secrets. If you can generate some curiosity in the headlines or sub-headlines of your blog posts, you will increase the number of people willing to read them.

Have a look at these headlines from Derek Halpern:

These headlines make you curious. But headlines aren’t the only way to use the mystique trigger. You know stories keep us interested because we always want to know what’s happening next, don’t you?

Using cliffhangers is one of the most powerful tools in storytelling. A cliffhanger makes your readers anxious to know what’s going to happen next.

Make your readers dying to learn about your next blog post, your next email, or your next status update. Tell your readers what great, beneficial content you’ll have for them in your next email.

Or just build anticipation by announcing you’re developing something brand spanking new. Just don’t give away all the details yet.

Mystique makes your readers curious. And keeps them dying to learn more.

“Alarm demands a response now.” — Sally Hogshead

Of course, you can use deadlines to get people to act. If you don’t download now, the ebook will no longer be available free. If you don’t buy now, the price goes up. Or the course closes.

That’s one way to use the alarm trigger.

Another is to inspire action by focusing on people’s fears. Their worst fears. For example: the fear of being forgotten when we die.

Have you read How to be unforgettable?

Jon makes you feel afraid of being forgotten, and then he inspires you to take your blogging efforts more seriously. Because you want to be remembered when you die.

That’s the power of alarm.

You just have to be careful. Don’t apply the alarm trigger to each blog post you write. It stops working if you use it too much, and it can even get annoying.

“[P]restige can increase your perceived value.” — Sally Hogshead

How can you gain A-list status as a blogger?

How can you be admired and respected? And be recognized for what you’ve achieved?

Well, you’ll have to earn your status. And that’ll take some time — you can’t develop a track record overnight.

Take for instance Pat Flynn of Smart Passive Income. He has earned respect by sharing his tips for making money online and by showing exactly how much money he earns from his various online activities. That kind of success doesn’t happen overnight, though.

Also, prestige doesn’t necessarily have to come from money. If you get lots of comments and retweets and likes on Facebook, people start to respect you too.

Of course, that takes traffic. Thankfully though, there is a shortcut to generating traffic and getting more readers:

Guest blogging.

If you guest post on the best-known, most-respected blogs, more people will get to know you, and you’ll drive more readers to your blog, not to mention raise your status just through the power of association. For example, take the epic 7,037-word post like Tommy Walker did for ChrisBrogan.com. If you write a post like that and get over 3000 shares and Facebook and nearly that many on Twitter, everyone is going to take notice of who you are.

The keyword in the above paragraph: epic. If you want to trigger prestige, you need to publish epic posts, both for A-list blogs and for your own.

There’s also one more small trick to boosting your track record. Every time you publish a guest post on a popular blog, put their logo on your site and say, “As seen on.”

Prolific guest blogger Danny Iny has quite a few on his Firepole Marketing website. And Tommy Walker has a cool quote from Chris Brogan on the Tommy.ismy.name website. That boosts his track record, too.

“Whether parental or dictatorial, authority figures use power to control us.” — Sally Hogshead

Power on the web isn’t dictatorial. You can’t force people to listen to you.

But if you become an authority, people will want to know what you have to say. They’ll seek your advice. They’ll want to link to you.

How can you build authority as a blogger?

Decide on your niche and your mission first. You have to find a way to be different, to stand out from the crowd. And then, build your authority:

Know your stuff;Produce incredibly helpful content;Develop a unique voice and have an opinion.

That’s how Copyblogger became an authority in content marketing. That’s how Darren Rowse became an authority in blogging. And that’s how Marcus Sheridan became an authority in inbound marketing. They all know their stuff. They all produce awesome, useful content, and they have an opinion, their own way of doing things, and a unique voice.

Your power as a blogger doesn’t come from your ability to fire your readers or to give them a pay rise.

You don’t have access to an army of violent fighters to get them to behave. You can’t even lock your readers up when they misbehave.

But you can be on a mission, build trust and authority, and create a loyal tribe.

“Rebellion is about creativity and innovation. It’s taking a problem that everybody looks at in one way and interpreting it in another way.” — Sally Hogshead

Are you subscribed to Ben Settle’s email newsletter?

He’s an expert in using the rebellion trigger at different levels:

He uses bad language;He misspells words on purpose;He breaks taboos: telling you to email your subscribers daily; to ignore open rates, and to applaud unsubscribers.

You could easily decide to ignore Ben, because it sounds a little too crazy. But you don’t ignore him, because he balances rebellion with the power and prestige triggers.

Ben has a loyal following of fans because he knows his stuff. For example: he often quotes other copywriters – that’s the power trigger. He has also written for Copyblogger, and he lists recommendations from high-profile copywriting experts on his website. That’s using the prestige trigger.

That’s how you mix up different triggers. Now, let’s look at a trigger that surely needs to be part of your blogging efforts…

“You can dabble in prestige, or experiment with power, but you can’t dip in and out of trust. It must be established consistently.” — Sally Hogshead

The online world is full of pretenders, spammers and liars. While you can discard other triggers, you can’t do without trust. You can’t think of a popular blogger that’s not trustworthy, can you?

To establish trust as a blogger, you have to become familiar. Turn up regularly – on your own blog or as a guest blogger. Use social media to stay in touch. Or even better: email your audience on a regular basis.

In addition to posting on his blog Chris Brogan sends his subscribers an email each Sunday. He writes his emails as if you’re his friend and if you’re having a cup of tea together. Same conversational style each Sunday. That’s a good way to stay in touch with your audience. And to become trustworthy.

Remember your mission? Write about it. Often. And be authentic. You don’t have to bare all, but you have to be yourself. Don’t pretend. Develop your own voice. And be consistent.

Start building trust now. Because you can’t become popular without it.

You don’t need talent to be fascinating.

Anyone can leave their readers breathless by using these fascination triggers in their posts.

There’s no magic there. Just the decision and commitment to give this a go.

Does your online future matter to you?

Of course it does.

So, will you take the time to make every piece of writing fascinating?

Of course you will! Because if you’re fascinating, then you’ll build an engaged tribe; and you’ll gain raving fans who spread your ideas for you. .

Make the commitment to yourself right now… Promise to never publish drab, boring content ever again.

That’s what makes all the difference!

About the author: Henneke Duistermaat is a UK based marketer. She is on a mission to make boring companies charming, enchanting, and persuasive. Sign up for her Enchanting Marketing newsletter and receive free tips on copywriting and content marketing.


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5 Silly Ways You’re Sabotaging Your Blog without Even Realizing It

Posted by Tommy Walker in Mistakes | 68 comments

Feb 10, 13 5 Silly Ways You’re Sabotaging Your Blog without Even Realizing It

Now, now, now. Don’t even try to pretend it isn’t true.

Let me guess…

You spend hours on Twitter and Facebook “working,” only to wonder later if you really accomplished anything.

You comment on the blogs of bigwig bloggers, telling yourself you’re “networking,” nevermind that none of those comments actually lead to anything.

You have a growing collection of books and courses promising to teach you all the secrets in the universe, but they sit in that “to be read” folder collecting dust.

In the back of your mind, you know you can do better. Technically, you even know what to do.

But something inside you refuses to let you, and every day you struggle with whether or not you should just give up or find some other shortcut.

You know how I know this?

Because I’m you.

“You are the dumbest smart marketer I know.”

All I could do was sit there, dumbfounded, staring at my monitor, blinking like a moron. Derek Halpern, a friend and a marketer I respect, just called me out, and I had nowhere to hide.

“I like you, which is why I’m telling you this. Stop Doing Dumb Things.”

I tried telling him about how my website was no longer what it needed to be. I tried telling him I knew I was “a little backwards” at the moment, but I would soon get it sorted out. I tried telling him I was working on a product, and once I released it, it would change everything.

“Those are nothing but excuses,” he said. “Just wanted to point that out, that you’re creating bullshit reasons not to grow your email list.”

Busted.

After the pants incident, I faced two choices:

Find a job in the middle of an economic crisis or do what I knew I was born to do.

Naturally, I picked the latter.

For months, I downloaded online marketing to my brain. I absorbed so much information, I’d wake up every morning bleary eyed, head on the keyboard, cheek deep in a puddle of drool.

It paid off, though.

Before long, not only did I start to really understand what was going on, but I used my background in entertainment industry to draw parallels between character building and the internet, forming my own unique marketing philosophy. A year later, I’d gone from just barely scraping by to building a sustainable income.

But you know what?

I got comfortable. I stopped exploring.

I gave money to others for spoon feeding me their perspective. I’d buy training, put it into action, see it work, help a few people out, then…stop. I’d buy more training, see it work, then move on to the next shiny thing.

It was disastrous. In just a few years, I switched my “authority” position eight times, each time believing it was the secret to finally setting me apart.

Good luck to regular readers trying to keep up. As soon as you started to think you figured out who I am, poof, I turned around and became someone else entirely.

Haha! No commitment to a career path rulez!

*Ahem* Ok, so why? Why would anyone do this to themselves or their audience?

Have I been afraid of success? Afraid to put the work in? Am I just being lazy?

As much as I hate to admit it, I think it’s fear of success.

That and arrogance.

Truth is, when you know your work is great, but you don’t have the recognition you deserve, you’re arrogant too.

You don’t have to walk with your nose high to be arrogant. I mean, isn’t it arrogant to think just because you’ve created something good, you deserve to be recognized?

This was a hard one for me, but eventually I realized doing good work is only the first step.

Less talented people will always get more recognition when they hustle harder to get their name out.

You can’t rely on, nor should you expect, your readers to do your promotion. It’s not their job to make sure you’re seen.

Instead, adopt mindsets and systems to improve your output and expand your reach.

And stop doing silly things. Here are some of the biggest offenders:

“I’ve got client work to do.” “I have to write for this other website.” “I’ll write when I’m a little less tired.”

I tell myself these things all the time.

But if you want to be successful, you have to realize they’re just excuses. They’re reasonable, yes, but they’re excuses nonetheless.

The reality is successful bloggers take their blog just as seriously as their day job. It’s that important.

Yes, you have to eat and sleep, or you’ll keel over dead, but you don’t have to watch TV for hours every night, check your email every five minutes or get sucked into the social media vortex. So, stop screwing around with all that stuff. I’m serious.

You HAVE TO be the first person to respect your blog. If you don’t, how can you expect others to respect it too?

This means spending long, sweaty hours at the anvil banging out headlines, refining your storytelling skills, and magnetizing your calls to action.

It means doing technical stuff like internal linking structure, information architecture, and opt-in form placement.

It means stalking your competition to near obsession, so you can predict their every move, and beat them at their own game.

Is it a lot of work? You bet your ass it is.

But it’s the only way.

When I was producing “Inside The Mind” my assistant (read: friend) and I spent 95 hours every week to produce a 4-6 minute video.

On top of that, I maintained two full time clients, and a writing gig that required 1,000-2,000 words every single week, for 22 weeks.

What I learned? Your schedule is your only path to freedom.

For me, there are two schedules:

The writing schedule is all about the creation process.

When your workload increases, saying you’ll create “when you feel like it” is the same as saying “I want to never have time for anything please.”

Instead, block out times for you to work on your different writing projects, and set deadlines. The point of a writing schedule is to create as much as possible in the time you allow yourself. You’re won’t always be satisfied, but the only way to polish an idea is to pull it from your brain and put it on the page, no matter how much it writhes, kicks, spits and swears at you.

Ideally, you want to get into the habit of writing a set amount of words every day.

Learn your rhythms. Write when you’re passionate. Edit when you’re critical.

No doubt, you’ll be walking through spider webs at first. But underneath it all you’re training yourself to be a helluva good writer.

Just because you write every day doesn’t mean you have to publish every day.

The whole point of the writing schedule is for you to create a volume of work while refining your skills.

Your publishing schedule curates the best work to your blog.  Some blogs are only publishing only one or two extremely useful articles a month on their own blog.

When you take your writing seriously, and you put yourself on a schedule, you don’t have any choice but to produce a large enough volume of work that’ll grab people’s attention.

Not everything has to make the final cut to your blog, but that doesn’t mean it can’t be used somewhere else. And if you commit to publishing on a schedule, both on and off your blog, people will notice.

Danny Iny of Firepole Marketing was able to write 40 posts, more than 80 guest posts, two books, and a lot of other content, all in a single year (2011).

Derek Halpern’s Social Triggers grew from 0-17,000 subscribers in 11 months. He’s managed to get to A-List status in what seems like a crazy short amount of time.

Heck, Boost Blog Traffic had 13,000 subscribers before the site even launched.

While this sounds Herculean, the truth is these guys have the same 24 hours in a day you do. The difference between them and you, is while you’re perfecting your one piece, they’re moving on to the next opportunity.

Set a goal for how long you’ll dedicate to a single article.

If you plan on writing one article a week, only spend a week on it, don’t go over. If your limit is 3 days/article, make it the best it can be in 3 days time, then move on.

Even if you’re only writing one article a week, by the end of the year you’d still have 52 articles. (if you’re publishing on your own blog once a month, you’d have 40 articles left over to publish in other places.)

Originality is a Sin.

There’s a reason why every Cosmopolitan’s headline looks exactly the same.Those headline templates sell.

There’s a reason that every popular blog within a niche formats their posts similarly. It’s easier to read.

There’s a reason why shows like CSI and House stay on the air. Every episode follows a proven structure, making them easy to follow and keeping attention between commercial breaks.

Does that mean you have to be a copycat?

No. Don’t think for a second that borrowing someone else’s format means you skimp on individuality.

For example, imagine your content is an apartment. The floorplan might be the same as every other apartment in the building, but you change the furniture, paint, and decor to make it your own.

Content works the same way. You take the framework and adapt it to your own individual style.

The result?

Less guesswork. Faster content creation. More traffic.

Speaking of traffic…

Something I’ve learned by taking Jon’s guest blogging program is if you want to grow your audience, guest blogging works.

With one caveat:

You must be consistent. (and guest blog like a professional)

Promoting your blog is a marathon, not a sprint. One good guest post every few months will not sustain you.

Our attention spans are too short. (Honestly, can you point me to an article you read a month ago?)

To grow your blog, you need regular support from other bloggers, on a steady basis. That means writing lots of guest posts.

Don’t limit yourself to posting only on A-List blogs either. Look to some of the other B and C list blogs too.

Hang with the cool kids, but form your own posse. That’s how all of the popular blogs I can think of got to where they are, and that’s how you can do it too.

The bottom line?

You know, reading this is well and good, but if you really want a popular blog, you have to earn it.

What’s painful for me right now is reflecting on the past 3 years and thinking, “I haven’t done enough.”

I know I’ve done great work, but I’ve been afraid to share it. If you’ve read this far, chances are, you feel the same way.

It’s not that I’m afraid of being told that I’m wrong or stupid. No it’s much worse that that.

I’m terrified of being center field, stripped naked, with the faceless crowd laughing in one booming, disjointed voice.

But you know what’s even more terrifying?

Regret.

Knowing I’ll wake up tomorrow and 20 years will have passed – and I know I didn’t do squat.

Don’t let this happen.

You want to be successful? It has to be a choice.

So, let’s make a pledge. Repeat after me:

From now on, my fears will not rule me.  I will be disciplined. My fears will not bully me into doing silly things.

The rest is up to you.

About The Author- Tommy Walker sabotaged his career for too long and now he’s making up for lost time. He’s in pre-pre-production for Season 2 of his series “Inside The Mind” and is hosting “The Mindfire Chats” a live-stream that mashes up expert panelists from various fields to discuss the core principles of online marketing. If you’re interested in learning more about his work, start here.


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5 Strange and Wondrous Techniques for Spicing up Your Writing

Posted by Jon in Creativity, Writing | 113 comments

Feb 05, 13 5 Strange and Wondrous Techniques for Spicing up Your Writing

Happens to the best of us, you know.

We’ve all been told to let the words flow loose and easy and free, but instead, we stiffen up like a British banker before his annual rectal exam.

It feels horrible too. Instead of enjoying writing like we’re supposed to, we end up gritting our teeth through the entire experience, knowing something just ain’t right but feeling so uncomfortable that we can’t help sounding like a robot.

The good news is that deliverance is at hand. Like any good friend, I hereby pronounce myself ready to pry said stick out of your posterior, curing you of robotitus once and for all.

Let us begin.

It’s because you’re inhibited, dearie.

All of us are, to one degree or another, and thank God. Can you imagine what the world would be like if we acted on every impulse to pass through our little heathen brains?

Why, it would be a mess. People would be fornicating in church, passing out drunk in the wine aisle of the grocery store, murdering their children for failing to take out the garbage, and God only knows what else.

To protect ourselves from such ill-advised behavior, we all learn during childhood that there are Angels and Demons within all of us, and if we are to survive, we must encourage the former and discourage the latter. Or else.

Instead of just ignoring our worst impulses, we ruthlessly stomp on any impulse at all. We go from being a thinking, feeling human being to becoming a robot, mindlessly following the script society gives us for “appropriate behavior.”

And the bad news?

Good writing isn’t in the script. Yes, you can write a set of instructions or a report about what happened, but there won’t be any life to it. It’ll just be information, pure and simple and boring.

If you want to make your writing interesting, you have to embrace the mess. You have to find the courage to look inside yourself and discover what you really think. You also have to feel, not just little blips of emotion, but buckets of it, drowning you in their intensity and power.

The good news is, just as you trained yourself to suppress those thoughts and emotions, you can also train yourself to unsuppress them. Not totally, mind you, to where you end up stabbing your boss with a letter opener, but enough to get them out onto the page.

Here are some exercises to get you started:

Credit for this one goes to the legendary copywriter Gary Halbert.

Here’s what you do:

Write a letter to your mother explaining all the ways she has ruined your life. Call her names, describe her flaws in vicious detail, and be so downright hurtful you can imagine her clutching her heart and falling over dead.

And then delete it, burn it, or otherwise obliterate it from existence. Whatever you do, do NOT mail the evil thing.

The goal of this exercise isn’t to hurt your mother, but to quiet her voice within you. Most of us learned right and wrong from our mothers, and fear of their disapproval keeps us from ever being truly honest.

So, let her have it (figuratively speaking). You’ll be shocked at how much it helps your writing.

Not all inhibitions are of the nasty variety. You can be just as uptight about being nice to people.

If you doubt me, give this a try:

Go up to a complete stranger and pay them an honest compliment. Not the oh-you-look-nice-today lame assery most people spout, but a spontaneous gesture of appreciation, derived from real emotion.

If you see a car you’ve always wanted to have, for example, don’t walk up to the owner and say “nice car.” Go to them with wide eyes and a pounding heart and inform them they have the bitchinest ride in the universe.

See what I’m talking about?

Real emotion. Real expression. Real connection.

With a complete stranger.

If you can’t do it in person, it’s mighty hard to do it in print.

Were you brought up to believe sex is a private thing? Whatever people do behind closed doors and all that jazz?

Yeah, me too, but here’s the deal:

Our job as writers is to say the things other people are unable or unwilling to say. Sometimes that means being brutally honest, but more often, it means touching the taboo – subjects like cowardice, greed, jealousy, hate, and yes, sex.

Instead of running away from all those scary feelings inside you, cuddle up next to them and say howdy. Get to know them. Learn how they work. See them for what they are rather than what you feared they would be.

Yes, it’s hard, but this is what we do, people. We speak the unspeakable.

If you flinch at the idea of writing a steamy sex scene, how will you ever find the courage to address topics like suicide, double standards, and legacy? Those are the really tough topics, and the truth is, you’ll never be able to learn how to handle them with grace until you can feel something scary and not go running for cover.

In my opinion, sex is a good place to start, because while it’s dangerous, it’s also fun. Writing a steamy sex scene can and should be a helluva good time.

So get your freak on. I won’t tell anybody, I promise. ;-)

Sounds strange to say, but most people never really learn how to express gratitude.

Oh sure, we can squeak out a thank you over trivial niceties like someone opening a door or picking up a fallen pen. Maybe we can even send over a nice gift or two when the situation warrants it.

But when it’s bigger than that? When someone commits an act of kindness so selfless it warms our very soul?

Why, we fall speechless. The emotion is so strong, the gratitude so deep, we are unable to find words to express it.

The truth, though?

As a writer, you have to be better than that. Where others fumble about with clichƩs and platitudes, you must learn how to express exactly how you feel, to say exactly what you mean, transforming your thoughts into words and teleporting them into the mind of the reader.

A good way to learn how is to write a gratitude letter. Think through your life, pick somebody that changed it for the better, and then write a letter telling them how much you appreciate what they did.

When you’re done, ask yourself, “Is this what I really mean? Do the words match the emotion?” If the answer is no, toss the letter and start again, repeating as many times as necessary until you know it’s right, not just with your head, but also with your heart.

And then mail it to them, assuming they’re still living. If you get it right, and I know you will, the letter will touch them in a way few things ever have.

Ever seen an artist’s sketch that seems to capture what’s special about someone you know?

Not like a photograph, which is a snapshot of their physical features. Instead, it’s more like a glimpse into their soul, imperfect in its portrayal of how they look and yet somehow utterly perfect in its portrayal of who they are.

Well, that’s what this exercise is all about.

Grab a Kleenex box, and write a eulogy for someone you love. Maybe they’ve already passed, or maybe they haven’t, but imagine you’ve been tasked to stand up in front of all their friends and relatives and give a speech at their funeral.

Your job isn’t just to rattle off all their accomplishments, because, well, any old fool can do that. No, your job is to sketch their soul, to use your words to bring them back to life, if only for a moment, so everyone can say goodbye.

The big secret?

That’s what powerful writing is all about. Not taking “photos” of ideas, although I have nothing against photos, but sketching them, digging into their essence to reveal their essential nature and putting it out there for the entire world to see.

Do it for a loved one, and you can do it for other things too. Just give it a try, and you’ll see what I mean.

One word of warning, though:

The great fallacy of the written word is that it’s about the words themselves. Choose the right ones, put them in the right order, and you’ll be fine and dandy.

Not.

As writers, we wrestle not with words, but with ourselves. Ideas, emotions, logic – those are the real building blocks of great writing, and if you’re to understand them, first you have to understand yourself.

It’s a tall order, one that will engage and challenge you until the day you die. Assuming you’re willing to try, of course.

And most people aren’t.

They’ll read the exercises above and think, “Lordy, I’ll have to do that someday.” But they won’t. They’ll go back to their robot writing and forget all about it.

I’m hoping you’re different. I’m hoping you’re one of the few that’s willing to work at this and get good. I’m hoping you’ll one day write with such soul and power the words will tremble upon the page.

The world needs more writers like that. Desperately so.

Will you be one of them?

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness,” but no one listens to him. So, he settles for CEO of Boost Blog Traffic, LLC.


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