Thursday, May 16, 2013

6 Obscure NASA Sites Every Nerd Has to See

NasageorgeAwmash By Amanda Wills2013-05-03 21:40:47 UTC

NASA has Twitter down to a science. The agency knows the ins and outs of YouTube. It even even makes Google+ look cool.

But what you may not know is that NASA has plenty of forgotten features all over its websites, just waiting for geeks to uncover. Here are six of them.

Just what are astronauts in space doing at this exact moment? NASA's International Space Station Live lets you monitor everyone's daily tasks in real time on the ISS, from Chris Hadfield to Roman Romanenko.

The site features a timeline of each crewmember's activities, like performing science experiments, extravehicular activities and the more mundane eating, exercising and sleeping.

Every time you brush your teeth, you're using a NASA technology. The agency once worked with a hospital to create a pleasant-tasting toothpaste that could be swallowed. It was originally created for astronauts, who have limited access to bathrooms while in orbit.

Space technology like this is part of your everyday life, and you may not even know it. The NASA Home and City interactive feature shows how commercial spinoffs of space science have improved life on Earth — from temper foam and baby food to flame-retardant materials and invisible braces.

The International Space Station orbits 240 miles above us at 175,000 miles per hour. Because it's the third-brightest object in the sky, you can see the ISS from Earth without a telescope. The trick is all in the timing.

Last November, NASA released its Spot the Station app that sends you an email or text alert when the station is visible from your area. Subscribers can have notifications sent to their phones a few hours before the optimal sighting time, so you can always be prepared.

Downloading ringtones may have gone out of style — but not if those sounds are from Sputnik or Shuttle Discovery. NASA hosts a website where you can download every space sound you can think of — "The Eagle Has Landed" for a voicemail and Cassini: Enceladus for texts. The ringtones are available in both MP3 and M4R formats.

Not that ringtones would come in very handy in the silence of space, of course.

NASA's Eyes on the Solar System uses mission data to create a 3D environment that lets you visualize our celestial neighbors.

You get to control space and time: hop on an asteroid, buddy up with Curiosity rover as she lands on Mars or travel to the very edge of the solar system with Voyager (and it won't even take you 35 years to get there).

You'll have to make sure you have Java installed for this one. But trust us, it's worth it.

Perhaps the best part of this hub is that it reminds us that NASA's illustrious astronauts are, at heart, really just nerds like us. Over the past few years, some fabulous photoshopping whiz at the agency has produced promotional posters featuring astronauts as other kinds of geek icons.

While the usual nerdy suspects made this list — Star Trek provided the inspiration for the International Space Station's Expedition 21, while Expedition 16 appears in Matrix-style costumes — NASA also threw in nods to Reservoir Dogs and The Beatles. How could you not love this?

BONUS: Amazing Photos Taken From SpaceAntipods Istanbul Nyc Newz Volcano Island Soyuz Storm Gyre Dubai Syria Fault Bye Turkey India Arm Northkorea Bubble Israel Richat1

Images courtesy of NASA

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Wednesday, May 15, 2013

Why 'Iron Man' Robert Downey Jr. Is on Sina Weibo But Not Twitter

IronmanrobertGwynn Guilford for Quartz 2013-05-03 23:01:45 UTC

Iron Man 3 opens today in North America, but it’s been playing in Chinese theaters since the May Day holiday and has already made a killing, bringing in a record-breaking $21.2 million on its first day alone.

And it’s not just records: Marvel and its Chinese partner, DMG, are setting new standards for foreign movies looking to earn government clearance in China. To curry favor, the company added four minutes of footage just for the mainland, including throwaway parts for Chinese A-list actors Fan Bingbing and Wang Xueqi, and a ham-handed milk drink product placement.

Also new is the aggressive outreach to Chinese audiences by Iron Man himself, Robert Downey Jr. Not only did he visit China for the first time in his life to talk up the film, but Downey also set up a personal account on Sina Weibo:

Screen Shot 2013-05-03 at 1.13.19 PM

Mind you, Downey doesn’t even have a Twitter account (or if he does, he doesn’t use it). He does use his Weibo account, however.

His account was opened on April 24, and 10 minutes after a quick “Hello China” post, Downey offered his condolences to earthquake victims, a post that was forwarded more than 11,500 times. And though he doesn’t post often, he knows how to play to the crowd. “People who know me back in America know that I’m very interested in all things Chinese,” he wrote the other day.

On one hand, Downey’s Weibo pander is of a piece with the aggressive marketing blitz in China mounted by Marvel and DMG, in which Downey figured heavily. But his online outreach also an increasingly common way for Western stars to connect with Chinese audiences, as this excellent Reuters piece highlights. The article flags marketing company China Branding Group, which runs Fanstang, a service that manages Weibo and other Chinese social media sites for Western celebs, including Downey.

Though Fanstang—which combines “fans” with the Chinese word “tang,” meaning “hall”—didn’t respond to a request for comment, the service appears to translate into Chinese whatever their customers write in English. For instance, the Weibo accounts of Ian Somerhalder, star of Vampire Diaries, and basketballer Dwyane Wade simply translate what the stars post on Twitter.

Obviously, neither Somerhalder nor Wade need to sell movie tickets in China. In fact, the vast majority of Fanstang’s foreign luminary Weibo customers aren’t huge movie stars like Downey.

That’s why it will be interesting to see if Downey’s Weibo persona keeps up its awkward flattery of traditional Chinese culture after Iron Man 3 leaves the screens. We’re already seeing studios rewriting whole plotlines to please the Chinese government and the country’s audiences. To studios increasingly looking to China to drive revenue, actors with a ready-made Chinese fanbase will be all the more valuable.

Image via Mike Marsland/Getty Images

This article originally published at Quartz here

Topics: Entertainment, Film, iron man, Iron Man 3, sina weibo, Twitter Quartz is a Mashable publishing partner that is a new kind of global business news outlet.

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Become an 'Iron Man' Expert in 30 GIFs

Iron-manBob-al-green By Bob Al-Greene2013-05-03 17:36:24 UTC

The latest big Marvel movie, Iron Man 3, opens today. It's getting decent reviews, but it might have a tiny technical impairment holding it back: With two prior movies, plus a little tie-in called The Avengers, how can everyone stay up to speed on the hero's story?

We're here to help the nerd-challenged among you catch up in the best way we know how — through the teaching power of GIFs.

So strap on up your repulsor boots and suit up. All systems are go.

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