Christine Erickson2013-03-26 14:43:06 UTCAtlas Genius has held a top spot on the radio for the last three months with their hit single "Trojans."
A song so catchy and popular deserves a winning music video to go with it — so the Australian brothers decided to release four instead. The band partnered with Vimeo, producing unique music videos with top content creators on the platform.
"As an artist, you are always interested in how your audience interprets a song you wrote and in this instance we were able to dip into Vimeo's talent to create four amazingly different interpretations of 'Trojans,'" the band tells Mashable.
The first, shown above, is a claymation video by director Tyler Nicholson. Over the next month or so, the band will release the other three videos included in the project. Celia Rowlson-Hall created a live action love story which had a soft release during the album reveal. There will also be a hand drawn animation by Eric Funk and Pots N' Pans created a live action video with GoPro cameras, featuring Alexandra Miller from The Carrie Diaries.
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The band signed with Warner Bros. Records in 2012, and is currently on tour with Imagine Dragons. Their debut album, When It Was Now released in February.
Vimeo's senior content and community manager Sam Morrill tells Mashable that this relationship with Warner Bros. has been a "really exciting opportunity." Warner Bros. sent the video-sharing platform, and Vimeo selected the four directors based on whose style would work best with the song. After they pitched their ideas to the band, Atlas Genius ultimately decided which videos were produced. Morrill says that everyone has been "thrilled" with the results so far.
Check out the first music video above and be on the lookout for the following in the next month.
Image courtesy of Warner Bros. Records
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