Monday, March 25, 2013

LinkedIn Improves Its Search

Linkedin-magnifiedTodd Wasserman2013-03-25 15:06:20 UTC

Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements.

The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies," LinkedIn's blog explained.

Among the new features:

Auto-complete: LinkedIn will suggest options for what you're searching for. Suggestions will improve the more you search thanks to a smarter query intent algorithm.

Suggested searches: As LinkedIn explains, "now when you type in a search term such as 'product manager' you’ll see example search queries for people or jobs related to product manager as well as a preview of top results to help you find what you’re looking for in one click."

Enhanced advanced search: Now you can use filters like location, company and school, among others.

Automated alerts: LinkedIn will save your searches and alert you when the results change.

The move comes two months after Facebook introduced Graph Search, which similarly helps users better search the network via variables like location and interest. In both cases, the intent appears to increase engagement, serve up more relevant ads and dissuade users from searching on Google instead.

Image courtesy of LinkedIn

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