Knicks Launch Instagram Microsite for NBA Playoffs

Sam Laird2013-04-20 21:03:35 UTC

The New York Knicks have launched an Instagram-specific microsite to collect fan photos from Madison Square Garden and around the world during the team's 2013 playoff run.

Found at Knickstagram.com, the site will aggregate and post all Instagram fan photos that include the #Knicks and #KnicksTape hashtags, which are popular among fans of the team. The photos will also be displayed on a digital map letting fans see where others are posting from in New York City's five boroughs and beyond.

Additionally, Madison Square Garden's in-house videoboards will show #KicksTape-tagged photos during breaks in the action at home games.

The Knicks started the playoffs with a home game against the Boston Celtics at 3 p.m. ET on Saturday afternoon.

The Knickstagram microsite is a cool innovation, and purports to be the first of its kind in the sports world. But it's also just the latest example of Instagram's rising popularity among sports teams, players, brands and fans. During last year's NHL playoffs, for example, the New York Rangers and Delta invited a small group of popular Instagram users to document a game. Puma, meanwhile, took a similar group to Abu Dhabi last year to document a leg of the Volvo Ocean Race.

Does this sound like a cool idea to you? Let us know in the comments.

Image courtesy Flickr, Keith Allison

Topics: Entertainment, instagram, NBA, Sports if(window.pageChanged) window.omni({"channel":"entertainment","content_type":"article","top_channel":"entertainment","content_source_type":"Internal","content_source_name":"Internal","author_name":"Sam Laird","age":"0","pub_day":20,"pub_month":4,"pub_year":2013,"pub_date":"04/20/2013","isPostView":true,"post_lead_type":"Default"}); metaData = {"link":[["canonical","http://mashable.com/2013/04/20/knicks-knickstagram/"],["image_src","http://rack.2.mshcdn.com/media/ZgkyMDEzLzA0LzIwL2EwL0tuaWNrc0ZsaWNrLjI0YmI3LmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/bfd21799/b75/KnicksFlickr2.jpg"]],"meta_property":[["og:url","http://mashable.com/2013/04/20/knicks-knickstagram/"],["og:title","Knicks Launch Instagram Microsite for NBA Playoffs"],["og:type","article"],["og:site_name","Mashable"],["og:image","http://rack.2.mshcdn.com/media/ZgkyMDEzLzA0LzIwL2EwL0tuaWNrc0ZsaWNrLjI0YmI3LmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/bfd21799/b75/KnicksFlickr2.jpg"],["og:article:published_time","2013-04-20T21:03:35Z"],["og:article:modified_time","2013-04-20T21:34:04Z"]],"meta_name":[["description","The New York Knicks launched an Instagram microsite to collect fan photos from Madison Square Garden and around the world during the 2013 playoffs. "],["keywords",["nba","instagram","uncategorized","entertainment","sports"]],["twitter:title","Knicks Launch Instagram Microsite for NBA Playoffs"],["twitter:description","The New York Knicks have launched an Instagram-specific microsite to collect fan photos from Madison Square Garden and around the world during the team's 2013 playoff run. Found at Knickstagram.com, t..."],["twitter:image","http://rack.3.mshcdn.com/media/ZgkyMDEzLzA0LzIwL2EwL0tuaWNrc0ZsaWNrLjI0YmI3LmpwZwpwCXRodW1iCTU2MHg3NTAKZQlqcGc/d96598a4/b75/KnicksFlickr2.jpg"],["twitter:site","@mashable"],["twitter:url","http://mashable.com/2013/04/20/knicks-knickstagram/"],["twitter:creator","@mashable"],["twitter:card","photo"],["twitter:image:width","560"],["twitter:image:height","750"]],"short_url":[["short_url","http://on.mash.to/YCaKl7"]]};

View the original article here