Monday, April 22, 2013

Watch: LG's Men's Room Experiment Prompts 'Stage Fright'

Todd Wasserman2013-04-18 21:01:17 UTC

LG, last seen terrorizing elevator riders (or at least pretending to), has moved on to the men's room to make the case that its monitors are "so real it's scary."

To test the theory, the company installed its LG IPS 21:9 UltraWide monitors above urinals in Amsterdam. The monitor showed images of attractive women waving, blowing kisses and occasionally laughing. This resulted in a 16-second "average stage fright delay" and a failure to launch rate of 26%.

Can your monitor do that?

Image courtesy of YouTube, LG

Topics: Advertising, Business, LG, Marketing if(window.pageChanged) window.omni({"channel":"business","content_type":"article","top_channel":"business","content_source_type":"Internal","content_source_name":"Internal","author_name":"Todd Wasserman","age":"0","pub_day":18,"pub_month":4,"pub_year":2013,"pub_date":"04/18/2013","isPostView":true,"post_lead_type":"No Lead Image"}); metaData = {"link":[["canonical","http://mashable.com/2013/04/18/watch-lgs-mens-room-experiment-prompts-stage-fright/"],["image_src","http://rack.3.mshcdn.com/media/ZgkyMDEzLzA0LzE4LzMxL0xHLjQzOTk5LmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/dda9e4a9/91d/LG.jpg"]],"meta_property":[["og:url","http://mashable.com/2013/04/18/watch-lgs-mens-room-experiment-prompts-stage-fright/"],["og:title","Watch: LG's Men's Room Experiment Prompts 'Stage Fright'"],["og:type","article"],["og:site_name","Mashable"],["og:image","http://rack.3.mshcdn.com/media/ZgkyMDEzLzA0LzE4LzMxL0xHLjQzOTk5LmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/dda9e4a9/91d/LG.jpg"],["og:article:published_time","2013-04-18T21:01:17Z"],["og:article:modified_time","2013-04-18T22:26:09Z"]],"meta_name":[["description","LG uses its monitors to play a prank -- and prove a scientific point -- about men and urinals. "],["keywords",["advertising","marketing","lg","uncategorized","business"]],["twitter:title","Watch: LG's Men's Room Experiment Prompts 'Stage Fright'"],["twitter:description","LG, last seen terrorizing elevator riders (or at least pretending to), has moved on to the men's room to make the case that its monitors are \"so real it's scary.\" To test the theory, the company insta..."],["twitter:image","http://rack.1.mshcdn.com/media/ZgkyMDEzLzA0LzE4LzMxL0xHLjQzOTk5LmpwZwpwCXRodW1iCTU2MHg3NTAKZQlqcGc/27b91848/91d/LG.jpg"],["twitter:site","@mashable"],["twitter:url","http://mashable.com/2013/04/18/watch-lgs-mens-room-experiment-prompts-stage-fright/"],["twitter:creator","@mashable"],["twitter:card","photo"],["twitter:image:width","560"],["twitter:image:height","750"]],"short_url":[["short_url","http://on.mash.to/YxTL3B"]]};

View the original article here

0 comments:

Post a Comment