Sunday, May 5, 2013

ABC Wants Your Instant TV Feedback — With Emoticons

AudienceSam Laird2013-04-26 01:08:28 UTC

So you sit down for some important programming, whether a Barack Obama speech or your favorite sitcom. You've got all the fixings: Comfy chair, tasty snacks and, of course, your second screen device of choice to keep up with online chatter.

Now would you add one more thing to the mix by spending the next thirty minutes continuously clicking a range of emoticons to register the ebbs and flows of your viewing emotions?

That's the idea behind Social Sountracker, an iPhone app from ABC that's currently in beta form. The app lets users schedule reminders for shows and other programming, then sign in to give instant feedback via a set of five emoticons. There's a laughing emoticon, a booing emoticon, an "aww" emoticon, a clapping emoticon and a surprised emoticon.

When you click each emoticon, you'll also hear a corresponding sound effect. You'll hear sound effects from your Facebook friends whenever they register a reaction as well.

Joe Ruffalo, senior vice president for ABC News Digital, sees the app as a way for the network to register feedback on programming while allowing its audience to add a social element to their viewing habits.

“We hope viewers find Social Soundtracker to be a personal and interactive way to engage with their friends while watching their favorite video online or on TV,” Ruffolo said in a press release. “It is a completely new way to watch video and engage with content, and we’re excited to learn more about how people use it.

"Social Soundtracker will evolve to best suit viewers’ needs — the possibilities are truly limitless. It’s clear people want to be connected to their social networks while watching the video they love.”

Does Social Soundtracker sound like something you would use? Let us know in the comments.

Image courtesy Flickr, Salmando

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