Demi Lovato Is Premiering Songs Based on Intensity of Tweets

By Brian Anthony Hernandez2013-05-06 19:31:20 UTC

Every song from Demi Lovato's fourth studio album, Demi, will premiere online way sooner than fans anticipated — but only if those fans, a.k.a. "Lovatics," tweet like crazy.

Lovato's camp launched LovaticsSpeedUpTime.com on Monday, challenging fans to tweet the song name (in hashtag form) that appears on the site. For example, "#WithoutTheLove" is track three on the album. Fans swarmed Twitter to promote the hashtag and subsequently unlock the YouTube video for "Without The Love."

Who wants to hear my album RIGHT NOW??? #DEMI demilovato.com

— demetria lovato (@ddlovato) May 6, 2013

#WITHOUTHELOVE #WITHOUTHELOVE #WITHOUTHELOVE #WITHOUTHELOVE @ddlovato u make us crazy we're soooooo addicted!!!!!!

— † ? ??l???? ? † (@StayStrongger) May 6, 2013

Update: Every song has been unlocked and every corresponding hashtag for each song became a worldwide trending topic on Twitter. Demi becomes available to buy May 14, so these Twitter-propelled premieres give fans a well-advanced listen to her new music.

A Disney Music Group rep told Mashable that digital agency Eyes and Ears built the challenge's clock design landing page (see below) for Lovato's website. Eyes and Ears also created the Twitter challenge Lovato did in March for her "Heart Attack" lyric video.

Note: Track one is "Heart Attack," which already premiered earlier this year.

Image courtesy of Hollywood Records

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