Microsoft Office Ad Turns 'Forbes' Magazines Into Wi-Fi Hotspots

Seth Fiegerman2013-04-25 21:43:51 UTC

Like other tech companies, Microsoft has advertised some of its products in the past by offering free Wi-Fi in public places like subways and park benches. Now, the company is doing something a little more original and promoting a product by offering free Wi-Fi inside a magazine.

Yes, you read that right. In a new promotion, Microsoft is advertising Office 365 by installing a T-Mobile router into the latest issue of Forbes magazine, turning the print publication into a Wi-Fi hotspot for two weeks. The promotion was first reported by Engadget and has since been confirmed to Mashable by a Microsoft rep, who noted that it was only to included in a "limited number" of the magazines.

"The custom 4-page insert with WiFi Hotspot capabilities ran in the May 6, 2013 issue of Forbes and was sent to a limited number of technology and business professionals."

Entertainment Weekly did something similar a few months back when it installed an actual smartphone inside a print issue in order to feature live tweets and a video ad.

Here are some pictures of the Microsoft spread in Forbes:

Images via Getty, Andy Rogers and Forbes

Topics: Advertising, Business, Media, Microsoft if(window.pageChanged) window.omni({"channel":"business","content_type":"article","top_channel":"business","content_source_type":"Internal","content_source_name":"Internal","author_name":"Seth Fiegerman","age":"0","pub_day":25,"pub_month":4,"pub_year":2013,"pub_date":"04/25/2013","isPostView":true,"post_lead_type":"Default"}); metaData = {"link":[["canonical","http://mashable.com/2013/04/25/microsoft-office-ad-forbes-wifi-hotspot/"],["image_src","http://rack.0.mshcdn.com/media/ZgkyMDEzLzA0LzI1LzE0L01pY3Jvc29mdC4wMTdlNi5qcGcKcAl0aHVtYgk3MjB4NzIwIwplCWpwZw/2d2d3162/f75/Microsoft.jpg"]],"meta_property":[["og:url","http://mashable.com/2013/04/25/microsoft-office-ad-forbes-wifi-hotspot/"],["og:title","Microsoft Office Ad Turns 'Forbes' Magazines Into Wi-Fi Hotspots"],["og:type","article"],["og:site_name","Mashable"],["og:image","http://rack.0.mshcdn.com/media/ZgkyMDEzLzA0LzI1LzE0L01pY3Jvc29mdC4wMTdlNi5qcGcKcAl0aHVtYgk3MjB4NzIwIwplCWpwZw/2d2d3162/f75/Microsoft.jpg"],["og:article:published_time","2013-04-25T21:43:51Z"],["og:article:modified_time","2013-04-25T21:45:06Z"]],"meta_name":[["description","Microsoft is promoting Office 365 by installing routers into a \"limited number\" of Forbes magazines to turn them into WiFi hotspots."],["keywords",["media","advertising","microsoft","uncategorized","business"]],["twitter:title","Microsoft Office Ad Turns 'Forbes' Magazines Into Wi-Fi Hotspots"],["twitter:description","Microsoft is promoting Office 365 by installing routers into a \"limited number\" of Forbes magazines to turn them into WiFi hotspots."],["twitter:image","http://rack.2.mshcdn.com/media/ZgkyMDEzLzA0LzI1LzE0L01pY3Jvc29mdC4wMTdlNi5qcGcKcAl0aHVtYgk1NjB4NzUwCmUJanBn/ef14d6cd/f75/Microsoft.jpg"],["twitter:site","@mashable"],["twitter:url","http://mashable.com/2013/04/25/microsoft-office-ad-forbes-wifi-hotspot/"],["twitter:creator","@mashable"],["twitter:card","photo"],["twitter:image:width","560"],["twitter:image:height","750"]],"short_url":[["short_url","http://on.mash.to/YWjWBd"]]};

View the original article here