Pandora Extends Social Experience with Facebook Timeline App
Personalized sharing options let listeners publish to new music section for timeline
OAKLAND, Calif., May 22, 2013 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, today announced it is making it easier than ever for more than 200 million registered users to discover and share music they love with friends, by extending its partnership with Facebook through a new Timeline App. The enhanced sharing capability makes the Pandora social experience even more personalized by allowing listeners on both mobile and web to automatically publish their music activity to their Facebook Timeline and curate their musical identity within the Music section for timeline.
Pandora Chief Technology Officer and EVP of Product, Tom Conrad said, "Music is a central part of many people's lives and at Pandora we recognize that it can be both an intensely personal experience and a highly social experience. For those who want to share, Pandora's new timeline app serves as another platform for music exposure and discovery, which benefits listeners, artists and advertisers. With Facebook's recent addition of the Music section for timeline, we're now offering personalized social sharing experiences for every type of listener. "
Pandora listeners who wish to publish music activity to Facebook will now have the ability to personalize what they'd like to share with options that include stations they're listening to, as well as specific tracks and artists they like. Music activity will appear in the News Feed, Activity Log and Music section for timeline as determined by Facebook's ranking algorithms. A Pandora listener's Facebook friends can easily access a radio station shared from Pandora by clicking through the story in the News Feed or Music section. Listeners who choose to add Pandora to their Facebook Timeline will have full control over what information they share with their friends. All settings related to sharing music activity can easily be adjusted at any time on Pandora. Pandora listeners on Facebook can also edit their settings from their Application Settings Page on Facebook and can remove specific activity directly from their timeline or personal Activity Log on Facebook.
The Pandora timeline app builds upon existing Pandora-based social features available on both mobile and web, including a personal music profile, music activity feed and the ability to easily follow friends and others with similar musical interests.
More details are available on the Pandora company blog at blog.pandora.com.
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ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com
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