This VW YouTube Pre-Roll Ad Skips Itself

Todd Wasserman2013-04-23 15:38:10 UTC

Volkswagen illustrates its DSG Tiptronic Transmission's automatic transmission with a YouTube ad that automatically skips itself.

The ad, aimed at Brazilian consumers and supporting the VW Fusca, lasts for 5 seconds — the standard for a YouTube preroll — and then shows an unrelated video. The transmission, which is differentiated from an automatic transmission by its ability to let the driver manually shift, was developed by Porsche, a VW unit.

By now, a Tiptronic transmission (also known as a "manumatic transmission") isn't necessarily novel, but the way that VW is drawing attention to it is.

[Via Creativity Online ]

Image via Getty, Nelson Almeida

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