Twitter partners with NBA to highlight in-game replays, Blake Griffin posterizations data = {blogUrl: "www.engadget.com",v: 315};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20574221' !== '') ? 'bsd:20574221' : ''; var postID = '20574221'; var modalMNo = '93319229', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"acp-ld39.websys.aol.com",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"internet",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"darren-murph", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("10000057",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319229", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") onBreak({980: function () {htmlAdWH("93308280", "215", "35",'AJAX','ajaxsponsor');}});Twitter partners with NBA to highlight in-game replays, Blake Griffin posterizationsBy
Darren MurphpostedMay 17th, 2013 at 9:49 PM 0
In all honesty, Blake Griffin himself could start a social network that served no purpose outside of featuring his dizzying (and disgusting, if you will) array of dunks, and it'd probably go over quite well. Instead, he -- along with other superstars in the National Basketball Association -- will soon see replays of in-game highlights making waves across Twitter in more official fashion. Hot on the heels of a deal between ESPN and Twitter comes this: a partnership between the NBA and the aforesaid social network that'll get video highlights to the world while the game is still ongoing.
#NBARapidReplay will be the hashtag to watch for as the playoffs progress, and as you'd expect, short advertisements will appear alongside those clips. Twitter's foray into the television universe is hardly a new one, but it's becoming ever more obvious that the company is following the ad dollars into the homes of everyday viewers. Up next? A deal to tweet highlights from the 2014 Masters golf tournament... but only in extremely soft spoken, lowercase, predominantly pompous characters.
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