SMI, others to use Champions League final as eye-tracking experiment

SMI, others to use Champions League final as eye-tracking experiment data = {blogUrl: "www.engadget.com",v: 315};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20582789' !== '') ? 'bsd:20582789' : ''; var postID = '20582789'; var modalMNo = '93319231', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"acp-ld39.websys.aol.com",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"misc",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"daniel-cooper", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("348-14-15-13c",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319231", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") onBreak({980: function () {htmlAdWH("93310027", "215", "35",'AJAX','ajaxsponsor');}});SMI, others to use Champions League final as eye-tracking experiment AltByDaniel CooperpostedMay 24th, 2013 at 1:52 PM 0

It may be the most watched sporting event, but SMI's more interested in how we watch the Champions League final than the game itself. The eye-tracking firm, in participation with the KMRC and University of Tübingen, will observe how 61 fans watch the Dortmund/Bayern tussle using its RED-m cameras. The project aims to discover if supporters of rival clubs perceive matches differently and, by tracking their eye movement, learn how those perceptions are formed. Of course, given our violently hysterical reactions when Didier Drogba sunk the winning penalty in last year's game, the researchers might have difficulty keeping the participants still enough to monitor.

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Source: SMI

Tags: KMRC, Leibniz Knowledge Media Research Center, LeibnizKnowledgeMediaResearchCenter, SMI, Tübingen, University

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