Bloomberg reports that Apple will be starting an iPhone trade-in program in an effort to increase the uptake of the iPhone 5. According to the always erudite "people with knowledge of the plans," Cupertino has tapped wireless distributor firm Brightstar to help run the exchange program through Apple stores -- allowing customers instantaneous trade-ins instead of having to deal with the endless shipping wait times of online exchanges. We've reached out to Apple for comment, but if the news is true, you can bet that Cupertino isn't likely to confirm it until next week at WWDC.
when.eng("eng.perm.init")Monday, July 29, 2013
Apple reportedly teaming up with Brightstar to start in-store iPhone trade-in program
Apple reportedly teaming up with Brightstar to start in-store iPhone trade-in program data = {blogUrl: "www.engadget.com",v: 315};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20602468' !== '') ? 'bsd:20602468' : ''; var postID = '20602468'; var modalMNo = '93319229', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"acp-ld39.websys.aol.com",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"mobile",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"michael-gorman", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("348-14-15-14d",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319229", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") onBreak({980: function () {htmlAdWH("93308280", "215", "35",'AJAX','ajaxsponsor');}});Apple reportedly teaming up with Brightstar to start in-store iPhone trade-in program MobileByMichael GormanpostedJun 6th, 2013 at 2:44 PM 0
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