Friday, July 19, 2013

Points connected sign can show any place you need to go, what's up online (video)



JUNE 4, 2013 | Brooklyn, NY

Today Breakfast is releasing their latest product, Points, the most advanced and intelligent directional sign on Earth. Points looks as one may expect a directional sign to look... three arms pointing in different directions, each displaying text of a nearby destination. It's when the arms begin to rotate around towards new directions and the text begins to update that you realize you're looking at something much more cutting-edge. You're looking at the future of how people ?nd where they're headed next.

At eye level there is a menu which displays different categories of content which Points can serve up. In the morning, the top button might point you towards local Coffee Shops, which switches to Lunch Spots around noon, and then eventually Pubs as happy hour approaches. Another button might serve up close-by events that are trending on Twitter, or the scores from the games going on right now.

Points pulls content from Foursquare, Twitter, local transportation APIs, RSS feeds and many other sources, but more importantly it can be expanded to work with almost any online data source and adapt to any location where it's installed.

To see a small sample of what the most advanced sign on Earth can do, visit the live stream of Points in action from Breakfast's o?ce in Brooklyn. Points is harnessing all tweets tagged with #PointsSign and will point to each user's location while displaying their tweet.

Points will be ready for hire starting on July 1, 2013 and rental requests are now being taken. To rent Points, or for more information on pricing and logistics, visit and submit a rental request at the bottom of the page.

Future plans for Points include the ability to permanently install the signs in cities, theme parks, sports arenas and anywhere else. Anyone interested in purchasing Points once it becomes available should write to

For additional information and to see a live-stream of Points in action from Breakfast HQ, visit

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