Thursday, September 26, 2013

HTC reportedly enlists Robert Downey Jr. in $12 million marketing deal

HTC reportedly enlists Robert Downey Jr. in $12 million marketing deal data = {blogUrl: "",v: 315};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20630585' !== '') ? 'bsd:20630585' : ''; var postID = '20630585'; var modalMNo = '93319229', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"cellphones",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"mat-smith", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("").wait(function(){var floatingAd = new AdhesiveAd("348-14-15-14d",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319229", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("") onBreak({980: function () {htmlAdWH("93308280", "215", "35",'AJAX','ajaxsponsor');}});HTC reportedly enlists Robert Downey Jr. in $12 million marketing deal MobileBypostedJun 21st, 2013 at 8:01 AM 0

HTC reportedly enlists Robert Downey Jr in $12 million marketing deal

After shedding several senior execs over the last few weeks, it looks like HTC is looking to recruit, albeit for a different role. In a bid to capitalize on the positive momentum behind its excellent One smartphone, Bloomberg reports that HTC will be recruiting no less than (an actor who plays) Iron Man. Robert Downey Jr. will allegedly feature in promotional campaigns as himself (not the aforementioned Avenger or even a time-travelling Holmes) and will even claim final say over creative elements -- hopefully ensuring any appearances Downey Jr. does make aren't as awkward as some recent efforts.



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