NVIDIA to license graphics tech to other companies, starting with Kepler data = {blogUrl: "www.engadget.com",v: 315};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20626810' !== '') ? 'bsd:20626810' : ''; var postID = '20626810'; var modalMNo = '93319229', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"acp-ld39.websys.aol.com",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"cellphones",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"jon-fingas", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("348-14-15-14d",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319229", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") onBreak({980: function () {htmlAdWH("93308280", "215", "35",'AJAX','ajaxsponsor');}});NVIDIA to license graphics tech to other companies, starting with KeplerBy
Jon FingaspostedJun 18th, 2013 at 8:33 PM 0
To use NVIDIA's graphics technology, you've typically had to buy gadgets using NVIDIA chips -- good for the company's bottom line, but not for influencing the industry as a whole. The firm is expanding its ambition today with plans to license some of that technology on a broader scale. Beginning with the Kepler architecture, other firms can use NVIDIA's GPU cores and graphics-related patents for their own processors and chipsets. The deal could affect a wide range of hardware, but it mostly pits NVIDIA against the likes of Imagination Technologies: a system-on-chip designer could integrate a Logan-based GPU instead of the PowerVR series, for example. While it will be some time before third-party silicon ships with NVIDIA inside, it's already clear that the company's in-house design is now just one part of a larger strategy.
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