Apple trademarks new FaceTime logo, settles on green

Apple trademarks new FaceTime logo, settles on green data = {blogUrl: "www.engadget.com",v: 320};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20643051' !== '') ? 'bsd:20643051' : ''; var postID = '20643051'; var modalMNo = '93319229', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"acp-ld39.websys.aol.com",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"software",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"myriam-joire", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("348-14-15-14d",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319229", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store Hands On More Betterer HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") onBreak({980: function () {htmlAdWH("93308280", "215", "35",'AJAX','ajaxsponsor');}});Apple trademarks new FaceTime logo, settles on green MobileByMyriam JoirepostedJun 30th, 2013 at 5:33 AM 0

There's certainly been a lot of brouhaha surrounding the new design language Apple introduced for iOS 7 at WWDC. Some (ourselves included) feel it's modern and fresh while others loathe the brighter palette and simpler, flatter icons. A lot can change between now and the launch of iOS 7 this fall, but if Apple's recent trademark filing is any indication, FaceTime's new logo / icon -- which consists of a stylized white video camera inside a rounded-off green square -- fits squarely (ahem) within the aesthetic we saw on stage in San Francisco. Of course, companies often trademark logos, so we can't really say this comes as much of a surprise, either. If you're curious where Jony Ive might have found his inspiration for the pastel colors and thin lines showcased in iOS 7's iconography, check out Otl Aicher's design work for the 1972 Olympics in the "more coverage" link after the break.

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Source: Patently Apple

More Coverage: Daring Fireball

Tags: apple, Facetime, icon, iOS, iOS7, Jony Ive, JonyIve, logo, mobilepostcross, trademark

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