Kate Moss to design mobile accessory range: 'My phone's as much a part of my look as my bag or shoes'

Carphone Warehouse announces partnership with Kate Moss

EXCLUSIVE COLLECTION WILL PIONEER CONVERGENCE OF FASHION AND TECHNOLOGY

London, 1st July 2013 - Carphone Warehouse today announced an exclusive partnership with Kate Moss to create a range of fashion accessories for smartphones and tablets. The UK's largest mobile retailer has teamed up with the UK's most popular style icon to spearhead a new category for women, dubbed "fashion tech."

The Kate Moss Accessories Collection will launch this summer, and feature a full range of accessories that apply Kate's style sensibility to the latest handsets. The first season of the accessory line has been developed by Kate and the design team at Carphone Warehouse in recent months. Geared towards the fashion-conscious smartphone user, the collection will be available online at CarphoneWarehouse.com and all stores nationwide.

The announcement comes as figures show that more than 14 million mobile accessories were sold in the UK last year, with sales topping more than £210 million [1]. Further insights from Carphone Warehouse indicate that women are now adopting smartphones at a faster rate than men. In the last 12 months, female smartphone ownership has surged by 52% in the UK, compared to a 37% increase among men[2]. Almost two thirds of women (64%) now own a smartphone, compared to 70% of men.

Kate Moss comments, "My phone's as much a part of my look as my bag or shoes, and yet there's so little choice out there. My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style."

Julian Diment, Marketing Director at Carphone Warehouse comments, "We looked at the accessory ranges available today, and found that consumers were crying out for something different. Consumers see their technology as another way of expressing themselves and a natural extension of their own personal style. Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries."

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