Southwest fliers to get TV for free on mobile devices courtesy of Dish network

Southwest fliers to get TV for free on mobile devices courtesy of Dish network data = {blogUrl: "www.engadget.com",v: 322};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20645407' !== '') ? 'bsd:20645407' : ''; var postID = '20645407'; var modalMNo = '93319229', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"acp-ld39.websys.aol.com",channel:"us.engadget", s_account: "aolwbengadget,aolsvc", short_url: "",pageType:"",linkInternalFilters:"javascript:,",prop1:"article",prop2:"",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"", prop22:"michael-gorman", prop54:"blogsmith",mmxgo: true }); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("348-14-15-14d",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319229", "LB", "LB"); adSetType("");}}); EngadgetMenu NewsReviews Features Galleries VideosEventsPodcasts Engadget ShowTopics Buyers Guides Sagas Store Hands On More Betterer HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Blackberry Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") onBreak({980: function () {htmlAdWH("93308280", "215", "35",'AJAX','ajaxsponsor');}});Southwest fliers to get TV for free on mobile devices courtesy of Dish networkByMichael GormanpostedJul 2nd, 2013 at 6:23 PM 0

Virgin America is often the domestic airline leading the way in in-flight entertainment, but Southwest Airlines is doing its best to keep up with Sir Richard Branson's stateside flight outfit. Earlier in the year, Southwest rolled out pay TV and on-demand video in many of its aircraft. Today, the airline announced a partnership with Dish network to bring free satellite TV to passengers' mobile devices on its 400 Wi-Fi equipped planes. Why the shift to a gratis service? Dish decided that ponying up the necessary dough was worth it for the branding it'll receive as a part of the new deal. So, go forth, friends and fly Southwest's friendly skies -- assuming the free TV is enough to entice you to brave its first-come-first-served seating methods.

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Source: Bloomberg Businessweek

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