Showing posts with label Dream. Show all posts
Showing posts with label Dream. Show all posts

Tuesday, November 19, 2013

America's most sustainable city: A green dream deferred

America's most sustainable city

It sounds like the future. Whirring electric skateboards, the joyous chatter of children in a distant playground and an unusual absence of petrol-powered machinery. It looks like the future, too. Glistening lakes dotting the background, lawns so lush they're mistaken for artwork and an unmistakable reflection from a vast solar farm that doubles as a beacon of unending hope.

The reality, however, is starkly different. The depictions here are mere conceptualizations, and the chore of concocting the most Jetsonized habitat this side of Orbit City is daunting in every sense of the word.

when.eng("eng.galleries.init")

America's most sustainable city A green dream deferred

In 2006, one of the most ambitious community plans in all of Florida rolled into action, with owner Syd Kitson hoping to nearly triple the population of Babcock Ranch by providing some 19,000 homes, a smattering of schools and plenty of retail job opportunities. In essence, he was looking to manufacture an entire city. Three years later, Kitson & Partners announced plans in cooperation with Florida Power & Light to construct the world's largest photovoltaic power station. It would be a facility so enormous it could power homes, schools and scores of businesses across some 17,000 acres of abutting land. The goal was brazenly simple: to not only create "the smartest city," but also the "world's most sustainable city."

Kitson, chairman and CEO of Kitson & Partners, publicly dubbed Babcock Ranch "Southwest Florida's City of Tomorrow." But after watching Florida's real estate market collapse and our nation's infatuation with sustainability take a backseat to just getting out of debt, these grand plans have been indefinitely postponed.

DNP America's most sustainable city a green dream deferred

The ambitions are huge -- to build a city where only a few people presently reside.

Nearly three years to the day after the aforesaid trumpet was blown -- and some eight years after Kitson & Partners initially drafted plans for the community -- I blazed a trail to Babcock Ranch's headquarters. It's situated in a quiet region of Punta Gorda that few outside of the Southeast would even associate with a state that markets little other than its powdery white edges.

As the name implies, the destination is actually a working ranch. While I'd been warned that no development had yet taken place, I'd still dreamt up something a little more modern than a renovated 1920s-era barn -- a barn that I had a tough time believing was truly the property's office. Dodging a dusty pickup and a smattering of cattle that seemed unaware of modern traffic urbanities, I took a moment to enjoy the 89-degree heat and the piercing rays delivering it. For miles in either direction, I saw little but swampland, dense forest and plenty of bovines. I drove down a single-lane entrance that ran 2.5 miles. And, most frighteningly, I whisked past a sign that I was certain had advised me to enter at my own peril. It wasn't until Steve Smith greeted me with an outstretched hand that I was sure I'd been led to the right locale. "Welcome to the ranch," he said.

DNP America's most sustainable city a green dream deferred

Don't worry; the natives aren't going to be pushed out if the community comes together.

Smith, general manager and vice president of Babcock Ranch, did little to mask his true self. With denim jeans, a well-worn polo and a gentle drawl in his voice, he began to map out his vision of the ranch. "It means different things to different people," he noted, making reference to the unprecedented public-private partnership that Kitson & Partners struck with the state of Florida in 2005. Essentially, K&P agreed to facilitate the transfer of some 74,000 acres of Florida's interior back to the state for the sole purpose of preservation, while keeping around 18,000 available for use as a planned community. "Community," however, is apt to be viewed as an oversimplification. What's happening here is the foundation of an entire village -- a destination that would include housing, schools and industry. Smith gestured to various colored squares on the latest version of the Babcock Ranch map -- a sheet he affectionately called "the cartoon" -- detailing proposed placements of everything from golf courses to a Field Research Site operated by Florida Gulf Coast University. Just down the road, Babcock Wilderness Adventures plans to expand its tourism initiative, further driving interest from outside visitors.

"It'll be like any town that started out as a cross in the road, and part of our mission is to create a place where people want to work, and want to live," Smith said. Along the northern border of the community sits a 443-acre plot of fallow land, labeled "Solar Field," highlighted on "the cartoon" in blue to differentiate it from the Eco-Lodge to its immediate right and the turf fields below. That sole plot made this planned development different from any other the world has seen to date. Not only was it reserved for a monolithic array of solar panels designed to power an entire city, but it was also for something that proved an ethos. Kitson has been exceptionally bold about what he hopes Babcock Ranch will become: "A new city where innovation will abound -- with planned state-of-the-art infrastructure to assure businesses and residents have full access to emerging technologies for communications, energy, education and transportation." It's a message that seems seared into Smith's mind, but I got the sense it was a far more pragmatic message in the past than it is today.

DNP America's most sustainable city a green dream deferred

Steve Smith explaining where a proposed groundbreaking would occur.

For three years now, K&P (along with Florida Power & Light) has lobbied local lawmakers to approve the necessary price hikes that would enable a massive capital expenditure to occur. An expenditure that would lead to the outlay of hundreds of thousands of solar panels across an otherwise nondescript tract of land in one of the sunniest spots on Earth. Even when pressed, Smith wouldn't confirm the estimated cost of the 75-megawatt solar array. To give you an idea, the Tinton Falls Solar Farm in New Jersey employs some 85,000 ground-mounted solar panels across 100 acres of land. It cost $80 million to build. Closer to home, a 74-megawatt solar array was planned in 2010 to power some 12,000 homes across Walton County in Florida's panhandle; the $300 million price tag is still waiting to be paid.

Smith confessed that Florida Power & Light, a subsidiary of publicly traded NextEra Energy, would only need to charge each of its customers "pennies" extra per month in order to get the field going, but regulators have been adamantly opposed to increasing rates on a population that's irked by rising unemployment and sinking wages. In fact, the renewable-energy bill that includes the stipulation necessary to kick-start construction has yet to be placed back on the docket for 2013. So, what's a futuristic solar city to do without its solar grid? The same thing every other non-solar city does: turn to coal, oil and gas while it still can.

DNP America's most sustainable city a green dream deferred

Limestone mining (in part) keeps the ranch profitable while development waits.

"As of now, we're hoping to be shovel-ready by early 2014," Smith uttered. "If we can't get the necessary approvals for the solar array by then, we'll use conventional energy until we can have it added."

You see, K&P has been sitting on a huge swath of land for nearly a decade -- land that could be generating a profit as a full-fledged community. As Smith explained, it wasn't sold at a steep loss or simply walked away from during the crash of 2008 due solely to a trio of revenue-generating operations that its new owners were fortunate enough to acquire. Babcock Ranch -- even in its present, undeveloped state -- is bringing in enough cash to pay the bills. Between selling cattle for human consumption, raising turf for homes, parks and golf courses and mining limestone for use in highway construction, there's enough inflow to keep the grander dreams alive.

But it's no longer a critical part of the community. Smith confirmed that the recession "absolutely" impacted the initial concepts, and while the latest drawings haven't nixed the solar field, it's clear from our discussions that this city is happening with or without its token feature. The land's owners have waited for what feels like an eternity to break ground, and as Wall Street celebrates new highs and average home prices begin to rise, K&P senses that the market may finally be ready to accept a new town.

DNP America's most sustainable city a green dream deferred

Today: farmland. Tomorrow: An eco-minded community of the future.

One has to wonder, though: will the self-proclaimed City of Tomorrow ever see the dawning of a new day? As Smith sees it, K&P needs "the ideal political climate" in order to breathe life into a near-mythical 75-megawatt solar array. For a nation that's struggling to deal with some $17 trillion in debt, spending on proactive energy solutions is tough to justify. "It's honestly up in the air," Smith said with a hopeful tone. It's the same tone used when mentioning "next year" in the same sentence as "breaking ground," which -- at this stage -- is still far from certain. Crafting a new development in the current economy is no small task, but building a new town based around renewable energy is another challenge entirely. As Smith so aptly put it, "You've got to pay a lot to enjoy unlimited free energy." As it turns out, it seems that even the Sunshine State isn't quite ready to agree to pony up.

Presently, Florida has refused to join states like California and North Carolina in mandating that its utility companies provide at least a small portion of power through clean sources by a predetermined date. Lawmakers squashed former Governor Charlie Crist's 20 by 2020 plan, which would have "required Florida power companies to produce 20 percent of their electricity from renewable energy sources by 2020." It's almost impossible to believe. With an abundance of sunlight, near-endless water sources and plenty of coastal wind, one has to wonder why Florida isn't champing at the bit to be a pioneer in the green-energy transition. Nancy Argenziano, former chairwoman of the Florida Public Service Commission, sees the answer as fairly cut and dry: "Money is stopping it. It has nothing to do with what is better for the country or the state."

California, New Jersey and even Colorado have long eclipsed Florida in terms of total megawatt production from solar harvesting, and regrettably, it doesn't appear that the situation is poised to change anytime soon. Despite the opening of the 25-megawatt, $150 million DeSoto Next Generation Solar Energy Center -- a facility that even President Barack Obama flew down to see open in 2009 -- Florida's solar hopes have dimmed significantly since. The aforesaid plant produces enough clean energy to power 3,000 homes out of Florida Power & Light's 4.5 million customers, but given that solar costs around 70 percent more than coal and gas, the math has weighed heavily on planned projects.

Babcock Ranch has the opportunity to shed a different kind of light on the ongoing battle to spend money we don't have on preserving a world that is in no way guaranteed to last. The public-private partnership proves that there is a desire to develop new cities in a sustainable way, but it also magnifies the red tape involved in making the associated parties agree to terms. Should groundbreaking begin with no clear ETA on the construction of a solar field, green advocates will no doubt be disappointed; but in the likely event that it plays out precisely as such, Smith is still hopeful that clean energy will electrify the ranch in time. Whether any other developer will try to replicate such a herculean chore, however, is altogether more doubtful.


View the original article here

Saturday, May 18, 2013

Are You a High-Tech Sports Fan? Here's Your Dream Job

Nike-plus-runningDani-fankhauser-(1-of-1) By Dani Fankhauser2013-05-06 17:05:20 UTC

Many people recall childhood dreams of wanting to be a doctor, lawyer or even president of the United States. Not so for Ricky Engelberg, experience director of digital sport at Nike and longtime enthusiast of the brand.

"The mission of the company is bringing innovation and inspiration to every athlete in the world," says Engelberg, who has been with Nike for 11 years and personally works on Nike+, Nike+ Fuelband and Nike+ Running initiatives. "There are infinite possibilities here." He's gotten to work with some of the world's leading tech companies to create products and services for digitally-minded athletes and notes that a big part of the job is to "suspend disbelief to focus on what a few years from now can look like," a sentiment to which most startups can relate.

How does Nike keep up?

"Every few years it feels like the company reinvents itself," says Engelberg. "Every day feels like a different adventure."

Is working for Nike your dream job? Find out more about opportunities at Nike here.

Tell me about your role at Nike. What is it you do?

I'm an experience director for digital sport at Nike. Digital sport is synonymous with Nike+, Nike+ Fuelbands and Nike+ Running. Digital sport are products and services that motivate athletes to do more. I've been at Nike a little over 11 years and have worked in different digital capacities and have watched this evolution of digital to where we're creating all these amazing products and services, like the Nike+ running app that are seamless parts of athletes' lives, every single time they move or run or whatever the case may be.

My particular role as experience director is to oversee the end experience. In a lot of cases, I'm asking a lot of questions — why are we doing things, how are we doing them, who are they for, what are we actually going to go and do for it, and then at the nuts and bolts level, there's the design of the apps like the FuelBand app or the running app, and I work closely with our industrial design team on overall product design.

How did you land the position?

I was an intern at Nike twice, interning in basketball sports marketing, actually focused on how to use digital to connect with coaches and teams and athletes in different ways. So that was an incredibly fun internship, and then I just maintained helping out on a few things while I was still finishing up school. After I graduated I got the call one day that there was a pretty interesting position available to work on NikeBasketball.com. I came out [to the Portland area from Georgia] and talked to them, and a couple of weeks later they said they'd actually like to create a slightly different position for me, where I'd focus on digital innovation.

That was 2002, and to really focus on things like where we were going from a gaming standpoint, a music standpoint, instant messaging — at the time, that was taking off, and online media was just in nascent stages, so really I was tasked with super fun opportunities to help shape what digital could be at Nike. Eventually digital kind of migrated from being a function to being the electricity that flows through the whole company.

Nike's a huge brand and has been around for a while — before working for Nike, what was your impression of the brand? What was your first exposure to Nike?

Nike's been a part of my life since remembering anything. I'm a nerd for a lot of things, this is one of the largest things — I grew up playing baseball and football, I've got Griffey '96 posters still, I've got a Lil Penny doll from when I was 16 years old, it's in my office at work. For me it's never been a scenario where anyone had to convince me of anything related to Nike — it's been engrained in my life since I can recall things.

When I was working with people who were straight out of school for some jobs that had pretty significant creative judgment responsibility, I felt incredibly comfortable having these people right out of school make these calls because they'd loved Nike for 10 to 12 years, they knew their favorite ads, they remembered their favorite websites from us. There was this idea that they had years of Nike experience ... they grew up with the brand, and it inspired them growing up. I think there's a lot of people here that fit into that camp — they ran in Nike in high school, wore Nike cleats or loved the Fab Five and wore black socks and black shoes because of them.

SEE ALSO: The Tiny, Powerful Brain Inside Nike's FuelBand

Why is this a dream job?

There are infinite possibilities here — the mission of the company is bringing innovation and inspiration to every athlete in the world, and there's an asterisk on "athlete" with a quote from one of the co-founders of the company, Bill Bowerman: "If you have a body, you're an athlete."

When you really take that to heart, it's really exciting. When I'm working on things like Nike Basketball, it's a completely different consumer problem you're trying to solve. You want to make basketball players' lives better, and when you're working on Nike+ Running, that might be creating things like "Cheer Me On." We get to collaborate with some of the most amazing companies in the world, from Apple to Facebook to Twitter to Path to Foursquare, we get to work with all these unbelievable companies in ways that people are excited about. We think about how we can motivate people to be more active, how we can make athletes' lives better. So for us, every day feels like a different adventure, and every few years it feels like the company reinvents itself, but still with the same core purpose — "innovation and inspiration to every athlete in the world" — so there are never-ending opportunities here.

What makes someone a good candidate for Nike?

The unique skills and talents required are the ability to imagine how pieces come together and suspend disbelief to focus on what a few years from now can look like. Technology is on our side, it's always going to get smaller, it's always going to get more accessible. So if you let impossibilities of today get in the way of what tomorrow can be, then it's inevitable that tomorrow's not going to be amazing.

The first time we showed the FuelBand to our COO and our partners, it was a sketch that was 24 or 48 hours old and the response was, "That's awesome! Can we have it in six months? Nine months?" The company is willing to take major risks if you're willing to dream big.

Nike likes to make technology become invisible and really focus on how it's going to benefit consumers and fit seamlessly into an athlete's life.

Nike likes to make technology become invisible and really focus on how it's going to benefit consumers and fit seamlessly into an athlete's life. As we're bringing people in, we're constantly looking for people with a unique ability to make these incredibly complex things disappear and just focus on the actual value that exists for people. I think that's somewhat unique to Nike.

There's so much technology packed into the FuelBand, but really for a consumer, it's a button — it's a wristband that you wear that you know is water resistant, you can wear all day, has a week-long battery life and tracks how much you move. There's one simple button to operate it, and it sends your data to the iPhone. We could go into all the amazing [capabilities], but for us, getting it to be as simple as can be was 18 months of stripping away things.

Image courtesy of Flickr, puuikibeach

Topics: Business, Jobs, Dream Job Series, fuelband, Nike if(window.pageChanged) window.omni({"channel":"business","content_type":"article","top_channel":"business","content_source_type":"Supported","content_source_name":"uniball","author_name":"Dani Fankhauser","age":"0","pub_day":6,"pub_month":5,"pub_year":2013,"pub_date":"05/06/2013","isPostView":true,"post_lead_type":"Default"}); metaData = {"link":[["canonical","http://mashable.com/2013/05/06/nike-dream-job/"],["image_src","http://rack.1.mshcdn.com/media/ZgkyMDEzLzA1LzA2L2RiL25pa2VwbHVzcnVuLjc4ZjNkLmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/dbdd48e5/10c/nike-plus-running.jpg"]],"meta_property":[["og:url","http://mashable.com/2013/05/06/nike-dream-job/"],["og:title","Are You a High-Tech Sports Fan? Here's Your Dream Job"],["og:type","article"],["og:site_name","Mashable"],["og:image","http://rack.1.mshcdn.com/media/ZgkyMDEzLzA1LzA2L2RiL25pa2VwbHVzcnVuLjc4ZjNkLmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/dbdd48e5/10c/nike-plus-running.jpg"],["og:article:published_time","2013-05-06T17:05:20Z"],["og:article:modified_time","2013-05-06T17:05:31Z"]],"meta_name":[["description","Ricky Engelberg is the experience director of digital sport at Nike, and it sounds pretty awesome."],["keywords",["nike","careers","uncategorized","business","fuelband","jobs","dream-job-series"]],["twitter:title","Are You a High-Tech Sports Fan? Here's Your Dream Job"],["twitter:description","Many people recall childhood dreams of wanting to be a doctor, lawyer or even president of the United States. Not so for Ricky Engelberg, experience director of digital sport at Nike and longtime enth..."],["twitter:image","http://rack.0.mshcdn.com/media/ZgkyMDEzLzA1LzA2L2RiL25pa2VwbHVzcnVuLjc4ZjNkLmpwZwpwCXRodW1iCTU2MHg3NTAKZQlqcGc/1e931b39/10c/nike-plus-running.jpg"],["twitter:site","@mashable"],["twitter:url","http://mashable.com/2013/05/06/nike-dream-job/"],["twitter:creator","@mashable"],["twitter:card","photo"],["twitter:image:width","560"],["twitter:image:height","750"]],"short_url":[["short_url","http://on.mash.to/18MQced"]]};

View the original article here

Saturday, May 4, 2013

Syfy's 'Robot Combat League' Makes Major Tech Dream Come True

Robot-combat-league-alternate-thumbnailBrian Anthony Hernandez2013-04-24 00:50:39 UTC

Robot Combat League, Syfy's new reality series pitting 12 expensive, 8-feet-tall humanoid machines against each other in tournament-style face-offs, ends Tuesday night with the final two robots. And while this season lasted only three months, it has been years in the making.

"I really couldn't believe how technologically advacnced they were," Chris Jericho, the show's host and popular WWE wrestler, told Mashable. "It's like being attacked by a Terminator. If you got hit by one of these things it would literally cave your head in."

"We've never seen this before in the history of anything."

"We've never seen this before in the history of anything."

Steampunk and Crash (see image above) will battle for the show's championship in Tuesday's finale battle at 10 p.m. ET.

Throughout the tournament, teams of two humans piloted the robots: a fighter ("robo-jockey") and a robotics engineer ("robo-tech"). Fighters had varying backgrounds, including completing in the Olympics, battling as mixed martial artists and even being the daughter of filmmaker George Lucas. They used exo-suits to power their robots' movements. The engineers had experience in tech or science; one helped build NASA's Mars Curiosity Rover.

Father-daughter team Amber and Dave Shinsel, who both work at Intel, are operating finalist Crash. Kyle Samuelson, the show's youngest robo-tech and an afterschool robotics instructor, is manning Steampunk along with former beauty queen Ashley Mary Nunes.

Mark Setrakian has come along since playing with Legos, taking toys apart and putting them back together. As a boy, he drew inspiration from movies. Flash forward to adulthood and he eventually became part of the film industry that nudged him toward a career in robotics. His dreams came true and now he's turning other people's fantasies into reality.

"We're finally realizing a dream that people have had for a long time — humanoid robots fighting," Setrakian told Mashable. "My background is basically building high-tech puppets."

Setrakian built animatronics for Hellboy, Men in Black and The Grinch. He paired what he learned working on those movies with knowledge gained building robots on such TV shows as Robot Wars to the amplified "next level" as the robot creator on Robot Combat League.

"This is the most challenging project I've ever worked on."

"This is the most challenging project I've ever worked on."

"This has basically taken everything that I learned [in engineering and biology]," Setrakian added. "I've had the time of my life on this project. Shooting it in five weeks was challenging because we had to keep the robots functional throughout the series. And after each taping we had to do that over and over again."

The robots cost roughly $200,000 each, but he admits "it's hard to put a price on the robots because each one is kind of like a custom car and you keep adding all that stuff up."

Setrakian and his team were uncompromising when constructing the 12 robots.

"I made sure that everything I wanted to put in those machines got put in there for the season," he said. "But for next season, I'd like the robots to have more head movement."

Past episodes of Robot Combat League are posted on Syfy.com. The premiere attracted 1.3 million viewers, making it the network's top unscripted series premiere in two years.

"The show definitely fills a hole in the market," Syfy President Mark Stern told Mashable. "It really does break open a whole new genre, which is giant fighting robots."

Images courtesy of Syfy

Topics: Entertainment, Gadgets, Robot Combat League, robotics, Syfy, Tech, Television if(window.pageChanged) window.omni({"channel":"entertainment","content_type":"article","top_channel":"entertainment","content_source_type":"Internal","content_source_name":"Internal","author_name":"Brian Anthony Hernandez","age":"0","pub_day":24,"pub_month":4,"pub_year":2013,"pub_date":"04/24/2013","isPostView":true,"post_lead_type":"Alt Image Lead"}); metaData = {"link":[["canonical","http://mashable.com/2013/04/23/robot-combat-league-finale/"],["image_src","http://rack.1.mshcdn.com/media/ZgkyMDEzLzA0LzI0LzViL1JvYm90Q29tYmF0LmE2MDUxLmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/4ad9e213/22d/Robot-Combat-League-Steel-Cyclone.jpg"]],"meta_property":[["og:url","http://mashable.com/2013/04/23/robot-combat-league-finale/"],["og:title","Syfy's 'Robot Combat League' Makes Major Tech Dream Come True"],["og:type","article"],["og:site_name","Mashable"],["og:image","http://rack.1.mshcdn.com/media/ZgkyMDEzLzA0LzI0LzViL1JvYm90Q29tYmF0LmE2MDUxLmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/4ad9e213/22d/Robot-Combat-League-Steel-Cyclone.jpg"],["og:article:published_time","2013-04-24T00:50:39Z"],["og:article:modified_time","2013-04-24T01:04:59Z"]],"meta_name":[["description","\"Robot Combat League,\" Syfy's series pitting 8-feet-tall humanoid machines against each other in tournament-style face-offs, has been years in the making.\r\n"],["keywords",["entertainment","tv","technology","robotics","syfy","uncategorized","gadgets","robot-combat-league"]],["twitter:title","Syfy's 'Robot Combat League' Makes Major Tech Dream Come True"],["twitter:description","Robot Combat League, Syfy's new reality series pitting 12 expensive, 8-feet-tall humanoid machines against each other in tournament-style face-offs, ends Tuesday night with the final two robots. And w..."],["twitter:image","http://rack.3.mshcdn.com/media/ZgkyMDEzLzA0LzI0LzViL1JvYm90Q29tYmF0LmE2MDUxLmpwZwpwCXRodW1iCTU2MHg3NTAKZQlqcGc/54acb4e4/22d/Robot-Combat-League-Steel-Cyclone.jpg"],["twitter:site","@mashable"],["twitter:url","http://mashable.com/2013/04/23/robot-combat-league-finale/"],["twitter:creator","@mashable"],["twitter:card","photo"],["twitter:image:width","560"],["twitter:image:height","750"]],"short_url":[["short_url","http://on.mash.to/YMlb5R"]]};

View the original article here