Jason Wu Hired to Give Hugo Boss’s Womenswear a Makeover

Jason Wu has signed on as the new creative director of Hugo Boss's womenswear line, according to a press release from the label. This was rather unexpected: Boss hasn't employed big-name designers before, and it wasn't known that Wu — who has his own eponymous ready-to-wear, shoe, accessories, and diffusion lines — was fishing around for an extra project. Wu will continue to run his own label while attending to his new job, which Boss describes thusly:

[Wu] will assume responsibility and creative direction for all product and image related aspects of the principal womenswear Ready-to-Wear and Accessory line in the HUGO BOSS Group. In his role as Artistic Director, Jason Wu will oversee his team at the HUGO BOSS headquarters in Metzingen, Germany, and also open a design studio in New York. 

Wu's position at Boss was created specially for him, and he'll be charged with expanding their womenswear offerings and elevating their profile as a cool place to shop instead of where our boyfriends buy their cologne. His first collection for the brand will be pre-fall 2014, and he'll present their fall 2014 offerings in a runway show at New York Fashion Week next March. 

So what does this mean for Wu's future? It shows that his sights are set beyond his own label. In taking charge of Boss's womenswear, he'll have the opportunity to prove that he can design for a well-established international brand. This could pave the way for him to follow in the footsteps of fellow American designers like Marc Jacobs or Alexander Wang, and lead him to a major European fashion house. (Side note: Does this mean that Michelle Obama will wear Hugo Boss?)

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Zoom on Resort: Jason Wu, Tibi, and More

Wearing a sunshine-yellow gown, Kerry Washington provided the first look at Jason Wu's resort 2014 collection at the CFDAs earlier this week. The rest of the collection was filled with graphic botanical-print separates and other dresses we'll see on a red carpet, probably, as the designer stuck to his signature of femininity mixed with sex appeal. A black-and-white bralette paired with a rich green patent leather skirt was yet another take on the navel-baring trend. 

In contrast to the bold prints, Ralph Lauren's collection of quiet separates was reminiscent of the clothes a ballerina would choose to wear off-duty. Pale-pink wrap sweaters, leggings, and airy chiffon pieces opened the collection before moving into darker evening staples. One black silk shift was simply tied with a gold belt and featured a hint of menswear styling with a sharply tailored collar.

Over at Tibi, Amy Smilovic found inspiration in the utilitarian jumpsuits worn by painters, also showing paint-splattered pants, sweaters, and jackets. The popular tea-length skirt that debuted during last year's resort season was reimagined in bold splashes of red, black, and white. Worn with a matching jacket, it's especially striking. But it was also seen with a simple black crop top, revealing that currently popular narrow sliver of abdomen.

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The Daily Show's Jason Jones Pans Cellphone Contracts in T-Mobile Ad

Seth Fiegerman2013-03-26 16:35:24 UTC

T-Mobile announced Tuesday that it is ditching the much-loathed two-year cellphone contract and letting customers pay through an installment plan instead. To help explain why this is better for customers, the wireless company has enlisted Daily Show correspondent Jason Jones.

In the video above, Jones approaches people on the street asking whether a two-year contract is worse than getting a root canal (yes) and poking fun at pedestrians using old phones because they're stuck on a contract. At one point, he even starts whacking people in the face with his microphone, noting that wireless carriers are smacking around consumers with contracts.

"America is angrier than those birds and grumpier than any cat," Jones says in the video. "They want carriers to quit messing with them and provide them with a simple choice."

T-Mobile also released a 60-second spot online showing a group of cowboys getting fed up with "bossing people around," which you can watch below. The company also hopes to start a conversation online by including the hashtag #simplechoice with the new ads.

Image courtesy of YouTube, TMobile

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