Show Us the Beauty of Your Hometown

Nora Grenfell2013-04-26 01:26:13 UTC

When the luxury of travel to another city or country eludes us, we can turn to familiar haunts to get away from it all — without getting away at all. The comfort of a hometown haven can be as invigorating as a trip to a new land.

This week for the Mashable Photo Challenge, we want to see your hometown escapes: the local spots in your life that are most important to you. Whether it's a communal arena or the quiet privacy of your own backyard, we want to see your favorite part of the place where you live. Follow the directions below to submit your photo, and our guest curator will select some of the most creative and compelling submissions to feature on Mashable.

Tweet your photo of your favorite hometown spot to @mashablehq with the hashtag #MashPics OR

Instagram your photo with the hashtag #MashPics OR

Upload your photo in the photo widget below OR

Post the link to your photo in the comments below

This week's guest curator is Brian DiFeo of New York City. Brian is an expert in photographing his hometown: he started the Instagram NYC group in March 2011 and co-founded The Mobile Media Lab, an agency focused on visual marketing. In the above shot, Brian captured his favorite hometown escape: Citi Field, home of the New York Mets. Brian says, "I'm a big Mets fan and seeing them play is also an escape from my everyday NYC life."

What's your hometown escape? We can't wait to see!

BONUS: Photo Tips for the Digital Age

Image courtesy of Brian DiFeo

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Yahoo's Chairman Resigns

Seth Fiegerman2013-04-25 22:59:49 UTC

Fred Amoroso, Yahoo's chairman of the board, is resigning his position, the company announced late Thursday.

Amoroso took over as Yahoo's chairman in May at the same time that Ross Levinsohn was appointed interim CEO. As chairman, he led the team that investigated Yahoo's former CEO Scott Thompson for fabricating some of his credentials. He also played a part in helping bring Marissa Mayer in from Google to serve as Yahoo's new CEO.

"Fred has been a wonderful chairman for Yahoo! over the past year, and I’m personally grateful for his trust and guidance as I took on the role as Yahoo! CEO," CEO Marissa Mayer said in a statement. “Fred’s mentorship and perspective has proved truly valuable to me in my first few months here at Yahoo!."

In a statement, Amoroso said his intention from the beginning was to serve as chairman for one year in order to help steer Yahoo through a period of transition. Amoroso will stay on the board through June 25.

Yahoo has appointed Maynard Webb, Jr. to serve as interim chairman to replace Amoroso for now. Webb has a pretty impressive background himself, including serving as the CEO of LiveOps and the COO of eBay.

Yahoo's stock was essentially flat in after-hours trading following the news.

Image courtesy of YouTube, IrishTechnology

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FitBark Is a FitBit for Your Dog

Emily Price2013-04-25 18:29:13 UTC

Ever wonder if your pooch is active enough?

A new product called FitBark attempts to help you find out. A sort of FitBit for your canine companion, the device keeps track of how active your dog is, and then gives you a daily BarkScore for the day.

“The inspiration for FitBark came out of a need to feel connected with our dogs through every moment of the day, even when we are busy working, traveling or apart for stretches of time,” FitBark founder Michael Chiang told Mashable.

Chiang and his team looked around for something that would give them a real-time look into their dog’s health. While they found quite a few options for humans — RunKeeper, NikeFuel, FitBit — they couldn’t find anything for dogs.

“What started as a fun and curious project to check up on our dog Freud — and track if our family, friends, and caretakers were really walking him— has become the start of an amazing journey through technology and pet parenting. Along the way, we have met other dog owners and dog lovers who are now part of the team to help turn our idea into a product.”

Through a small device on your dog's collar, FitBark can let you know how your dog is doing at any given moment — whether you’re in the other room, or across the country. Useful for traveling, you can see exactly when a caretaker took your furry friend for a walk, and how long the walk was. Data is transferred from the device to the cloud either through your smartphone, or a small "home base" station placed in your home.

If your dog gets sick, you can give your vet exact details about your dog’s activity over the past few days, including how long he’s been sleeping.

The BarkScore for each day can help you see at a glance how much activity your pooch has gotten over the course of the day, and whether he could use a little more.

“For now, we measure only the minimum amount of activity your dog needs based on a handful of variables which include size, age and weight,” says Chiang.

”As we gather more data from the growing community of FitBark users, we'll be able to identify trends which are meaningful and will be able to break down the information in a more granular way. The goal is to use historical information to be able to guide actions in the future through recommendations and even develop predictive capabilities,” he added.

FitBark launches Thursday at NY TechDay, along with a Kickstarter to fund its development.

What do you think of FitBark? Let us know your thoughts in the comments.

Thumbnail Image Courtesy iStock, User DBark; Other Images courtesy of FitBark

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10 Places You Can't Use Google Glass

Matt Petronzio2013-04-25 20:14:25 UTC

Google Glass, the tech giant's augmented reality eyeglasses project, lets you capture photos, record video and surf the web all at eye level. But this kind of innovation isn't free of limitations.

Currently, Explorer editions are only available for a chosen few. Even so, certain places and activities have already forbidden the use of Google Glass, whether for safety, privacy or copyright issues.

We've compiled a list of places that have either preemptively forbidden the glasses or likely will, once the product is available to consumers. It's safe to consider that Google Glass will likely be banned anywhere cellphones or recording devices are, so you'll have to visit government buildings, strip clubs, casinos and maybe even gym locker rooms Glass-free.

A Google spokesperson told CNET, "It is still very early days for Glass, and we expect that as with other new technologies, such as cellphones, behaviors and social norms will develop over time."

What do you think about these places forbidding the use of Google Glass? Do you think it makes sense in certain instances, or is it just a big case of technophobia?

Image via iStockphoto, dsabo

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The 10 Most Engaging Facebook Cover Photos

Todd Wasserman2013-04-25 19:26:43 UTC

Ever since Facebook introduced its new cover photo design back in fall 2011, brands, celebrities and ordinary folks have been challenged on how exactly to use that prominent piece of real estate.

For those looking for some inspiration, ZoomSphere recently took stock of the most engaging cover photos on Facebook, which is defined as the photos that drew the most overall interactions. ZoomSphere culled the list from its top 1,000 Facebook pages as measured by overall fan followings. The list of cover photos shows that just having a lot of fans doesn't necessarily mean your photo will get high engagement. In fact, of the top 10 most-followed, only one — Shakira — had one of the most-engaged cover photos. (Take that, Rihanna!)

Other curious factoids: Vin Diesel showed up twice and Mitt Romney edged out President Obama.

Homepage image courtesy of Facebook, Megan Fox

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Hyundai Ad Makes Light of Suicide, Ignites Internet Firestorm

Charlie White2013-04-25 18:47:13 UTC

What happens when you create a car advertisement depicting suicide? Hyundai tried that stunt in the UK last week, and by Thursday the Hyundai ad had certainly garnered plenty of attention, but not at all the kind of reaction the Korean car company had hoped for.

Blistering criticism is erupting from across the globe toward the Hyundai spot.

Blistering criticism is erupting from across the globe toward the Hyundai spot. The 60-second commercial, entitled "Pipe Job," depicts a man attempting to commit suicide by starting his Hyundai iX35 car inside an enclosed garage.

The intent of the ad was to tout the car's low emissions, as one of its main byproducts is harmless water. Many said via Twitter that the move was insult to everyone who has ever had to cope with loved ones committing or attempting suicide.

Particularly heartbreaking is this open letter to Hyundai and the ad agency that created it, Innocean. The letter was written by London advertising copywriter Holly Brockwell, which she posted on her blog, Copybot:

When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out of the window to see the police and ambulance, wondering what was happening. I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up, and no, he wouldn't be able to take me to my friend’s birthday party next week. No, he couldn’t come back from heaven just for that day, but he would like to if he could. I remember finding out that he had died holding my sister’s soft toy rabbit in his lap.

Take a look at her blog for the full text of her poignant open letter, along with pictures of her father and his suicide note.

We've contacted Hyundai for comment, and while we wait for a response, here's the apology the company submitted on Thursday, in an attempt to quell the worldwide firestorm of criticism:

We understand that some people may have found the iX35 video offensive. We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing.

The misstep is a surprise for sophisticated advertiser Hyundai, which Mashable reported was one of the companies most committed to advertising on the Super Bowl. The company has bought ads on every Super Bowl for the past six years. However, we also noted that Hyundai's track record with its ads has been mixed.

Update: Hyundai America issued the following response to the UK Hyundai IX35 ad:

We at Hyundai Motor America are shocked and saddened by the depiction of a suicide attempt in an inappropriate UK video featuring a Hyundai. Suicide merits thoughtful discussion, not this type of treatment.

Update 2: The American Foundation for Suicide Prevention sent us this statement:

"We know from research that graphic depictions of suicide in the media can inadvertently lead to further suicides, a phenomenon known as contagion," said Robert Gebbia, executive director for the American Foundation for Suicide Prevention. "This advertisement was particularly graphic and potentially dangerous. We are pleased that Hyundai has decided to pull this campaign. That said, we hope that advertisers and companies realize that suicide is a worldwide health problem that claims more than 1 million lives each year, taking an enormous toll on family, friends, co-workers and entire communities and it should not be used to sell products."

This is not the first time a car company has tried to make light of suicide to sell its products. French car manufacturer Citroën had a similar ad a few years ago.

Let us know in the comments what you think of Hyundai's crude attempt at dark comedy.

Video and screenshot courtesy of YouTube

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Baby Mugging Meme Serves Up Kids in Cups

Neha Prakash2013-04-25 18:09:10 UTC

Got some kids laying around? Just throw 'em in dishware and they'll keep for an extra few days.

"Baby mugging," the latest photo fad sweeping Instagram, has nothing to do with stealing kids' cookies, but is a goofy illusion that makes little ones look like they're peeking out of your favorite mug. The concept was created by blogger Illana Wiles of Mommy Shorts who snapped a pic of her baby, Harlow, in a black mug and posted it to her Instagram (@mommyshorts) earlier this week.

The deliciously adorable hashtag #babeinamug quickly started trending as creative parents worldwide hopped on the fad. And don't fret if you have no kids — dogs and older people fit just as snuggly in ceramic.

All images published with permission, courtesy of Ilana Wiles

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