Alicia Keys Is Picking Tumblr Users to Document Each Tour Stop

Brian Anthony Hernandez2013-04-02 15:30:18 UTC

Singer-songwriter Alicia Keys and her imaginative digital team have been selecting Tumblr users to document every stop along her Set the World on Fire tour. The photos above showcase some of their posts.

"The unbelievable art, photos and GIFs that the Tumblr community create and share every day truly inspires me," Keys, who this year became BlackBerry's global creative director, said when announcing the news on Tumblr.

The Tumblr users had applied, and one person was chosen for each city so far and given a photo pass, two show tickets and two meet-and-greet passes. People can still apply for future stops along the North American concert tour.

They've been posting their work on their own blogs, but Keys has been giving them a boost by reblogging their posts on her Tumblr, TheKeysOfAlicia.Tumblr.com.

Keys and company are hoping users will create GIFs, oil paintings, collages and more.

The Tumblr initiative is one of several digital components of the tour, which also includes:

The Set the World on Fire tour is Keys' fifth tour, which features songs from her fifth studio album, Girl on Fire.

Image via Christopher Polk/Getty Images for NARAS

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