Emily Price2013-04-18 23:03:13 UTCChances are you've given something you've enjoyed online a thumbs-up before, or rated your latest purchase or Netflix movie a 3 out of 5 stars, but have you ever expressed your opinion in color?
Knotch is an app that offers a different take on expressing your opinion. It allows users to express their opinions with colors, labeling everything from the latest smartphone to a television show in various hues that correspond to their feelings about that product or service. The app launched late last year, and updated to version 1.2 on Thursday.
“The idea initially was just to find a way to quantify opinions,” Knotch co-founder Anda Gansca told Mashable. “We were super-fascinated by how ads are targeted toward us.”
Knotch created a focus group to determine how people like to express their opinions, and in the end, they most liked the idea of expressing opinions in color form, taking a virtual temperature of how they feel about a particular topic.
With the app, you can type in a topic — or select from what’s currently being discussed on the platform — and weigh in on whether you feel hot or cold about it, selecting from a sliding scale of colors. Bright red indicates that a topic is something you enjoy, and dark blue means you feel "cold" about something, or don't like it.
More than just a color rating, you can also add a short comment to your posting to explain why you may have rated something the way you did.
“We wanted to find a way to bring the end user into the process of data collection and analysis in a way that’s incredibly public and empowering for the user,” says Gansca.
While the app lets you post your opinions — called knotches — on Facebook, most users choose to keep that information private in Knotch. Gansca says 80% of Knotch users never post to Facebook, instead building relationships with people in the app based on their similar opinions. 82% of users have opted to follow someone on the service outside of the social graph, forming a relationship based on their opinions.
Knotches biggest group of users — males between 24 and 35 — actually use the service like they would Reddit, spending more than 30 minutes a day in the app each day, knotching on different topics and commenting on others' posts.
With version 1.2, Knotch added Twitter integration for sharing knotches in tweets, and the ability to share your favorite knotches on Facebook. Discovery capabilities are also improved in the app, with a new Search routine for finding knotches on particular topics. You can also browse other knotches by topic — so you can find someone who loves your favorite band as much as you do — and a new Stream function lets you take a quick look at what’s currently going on globally on Knotch.
Knotch has also started rewarding its most active users. Giving them “glory” in topics they're passionate about, ultimately pulling out thought leaders on particular topics.
The Knotch team graduated from StartX, the Stanford incubator.
Knotch is available now from the Apple App Store.
What do you think about Knotch? Let us know your thoughts in the comments.
Thumbnail Image by Mashable, Emily Price; Screenshots courtesy of Knotch
Topics: apps, Apps and Software, iPhone, Knotch, Mobile, Startups, Tech if(window.pageChanged) window.omni({"channel":"tech","content_type":"article","top_channel":"tech","content_source_type":"Internal","content_source_name":"Internal","author_name":"Emily Price","age":"0","pub_day":18,"pub_month":4,"pub_year":2013,"pub_date":"04/18/2013","isPostView":true,"post_lead_type":"Default"}); metaData = {"link":[["canonical","http://mashable.com/2013/04/18/knotch/"],["image_src","http://rack.0.mshcdn.com/media/ZgkyMDEzLzA0LzE5LzU4L0tOb3RjaDIuNzc2NmEuanBnCnAJdGh1bWIJNzIweDcyMCMKZQlqcGc/ac7b2bc7/481/KNotch2.jpg"]],"meta_property":[["og:url","http://mashable.com/2013/04/18/knotch/"],["og:title","Knotch Lets You Express Your Opinion in Full Color"],["og:type","article"],["og:site_name","Mashable"],["og:image","http://rack.0.mshcdn.com/media/ZgkyMDEzLzA0LzE5LzU4L0tOb3RjaDIuNzc2NmEuanBnCnAJdGh1bWIJNzIweDcyMCMKZQlqcGc/ac7b2bc7/481/KNotch2.jpg"],["og:article:published_time","2013-04-18T23:03:13Z"],["og:article:modified_time","2013-04-19T04:04:21Z"]],"meta_name":[["description","Knotch is an app that offers a different take on expressing your opinion -- it allows users to rate products and services with colors."],["keywords",["iphone","app","uncategorized","startups","tech","apps-software","mobile","knotch"]],["twitter:title","Knotch Lets You Express Your Opinion in Full Color"],["twitter:description","Chances are you've given something you've enjoyed online a thumbs-up before, or rated your latest purchase or Netflix movie a 3 out of 5 stars, but have you ever expressed your opinion in color? Knotc..."],["twitter:image","http://rack.0.mshcdn.com/media/ZgkyMDEzLzA0LzE5LzU4L0tOb3RjaDIuNzc2NmEuanBnCnAJdGh1bWIJNTYweDc1MAplCWpwZw/6b31e101/481/KNotch2.jpg"],["twitter:site","@mashable"],["twitter:url","http://mashable.com/2013/04/18/knotch/"],["twitter:creator","@mashable"],["twitter:card","photo"],["twitter:image:width","560"],["twitter:image:height","750"]],"short_url":[["short_url","http://on.mash.to/11mefy6"]]};
0 comments:
Post a Comment