Wednesday, May 8, 2013

Budweiser 'Buddy Cup' Connects New Bar Friends to Facebook

Samantha Murphy2013-04-27 15:24:06 UTC

It's a universal ritual to clink drinking glasses together to make friends, but believe it or not, toasting is about to undergo a high-tech upgrade.

Budweiser Brazil is testing new concept called "The Buddy Cup," a beer glass integrated with Facebook. Thanks to a microchip embedded in the bottom of the glass, two people can instantly become Facebook friends when cups touch.

To get started, drinkers have to connect their cup to their Facebook profiles by snapping a picture of the chip via a smartphone app. Check out the YouTube video above to see how it works.

Although the company hasn't released many details about the Buddy Cup yet, it is intended to be used during the brand's sponsored events such as concerts and festivals. No word yet on if we could see this pop up in the U.S. anytime soon.

This would certainly make it easy to meet people and exchange information while out with friends — and perhaps, it's a more natural way to use technology in social settings than other connecting-concepts such as the QR-code Skanz bracelet or even the Bump app.

Well, just as long as there isn't that one person who runs around the bar clinking everyone's glasses.

Image via iStockphoto, kjschraa

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