Brian Anthony Hernandez2013-04-28 16:06:54 UTCIndie rock band Vampire Weekend will share new music Sunday night during a concert at the Tribeca Film Festival, and fans not at the show can watch it on YouTube.
The concert live stream, directed by Boardwalk Empire star Steve Buscemi, airs tonight at 9 p.m. ET and is part of the American Express Unstaged concert series.
.@vampireweekend's concert starts at 9 p.m. ET. Watch it here ? bit.ly/15UA6xP #AmexUnstaged
— Brian A. Hernandez (@BAHjournalist) April 29, 2013
Viewers' Twitter activity during the concert will influence whether the band plays a digital encore.
Viewers' Twitter activity during the concert will influence whether the band plays a digital encore.
If enough viewers tweet reactions to the show using #AmexUnstaged, they will unlock online-only access to Vampire Weekend's post-show antics, which will include a backstage performance of "White Sky" alongside Buscemi and actor Fred Armisen's quirky character Ian Rubbish.
Leading up to the show, AmEx has released a series of funny videos showing Buscemi doing everything he can to promote the concert. AmEx exclusively gave Mashable the series' final video:
Each Unstaged concert pairs an artist with a well-known director: Kenny Chesney with Jonathan Demme, Usher with Hamish Hamilton, The Killers with Werner Herzog, Jack White with Gary Oldman, John Legend with Spike Lee and others.
Chesney did a fan challenge similar to Vampire Weekend's digital encore: The number of tweets viewers sent during his beach-side concert earned them a nine-song encore.
"We want to make sure we always have something special just for the digital audience," Susan Hammes, VP of social media marketing at American Express, told Mashable.
For Usher's Unstaged concert, people submitted digital avatars of themselves for a chance to be virtual backup dancers. For Jack White's show, fans were tasked with creating a digital mosaic by sending in photos of their faces.
The Unstaged concerts coincide with the artists’ album releases. Vampire Weekend's Modern Vampires of the City comes out May 14.
Image via Kevin Winter/Getty Images for Coachella
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