Justin Timberlake Uses Instagram to Announce '20/20 Experience' Part 2

By Brian Anthony Hernandez2013-05-05 21:53:50 UTC

Singer Justin Timberlake, who until this year hadn't released new music since 2006, will release part two of his successful 20/20 Experience album on Sept. 30 — just six months after part one debuted.

Timberlake made the unexpected announcement Sunday through photos posted on Instagram on Facebook. The picture on Instagram, which he joined on Grammy Sunday in February, quickly racked up nearly 50,000 views within the first hour it was uploaded.

The visual announcement continues Timberlake's use of social sites to tease or release items related to his music career. It all began in January, when Timberlake posted a cryptic tweet on Twitter. The message teased his musical comeback. He also unleashed interactive art for The 20/20 Experience album on image-tagging startup Stipple's website. And he used Myspace to promote the album's lead single, "Suit & Tie." (Note: Timberlake is an investor in Stipple and has ownership stake in Myspace.)

The blitz helped spark Timberlake's comeback into a commercially success. "Suit & Tie" featuring Jay-Z broke airplay records and globally charted atop iTunes' top-selling singles rankings in its debut week. Meanwhile, The 20/20 Experience ranked number one on the Billboard 200 albums chart in its first week. The album's second single, "Mirrors," (watch below) has performed well. It peaked at number one on the Billboard's UK singles chart and number five on the U.S. chart.

Before part two of The 20/20 Experience arrives, Timberlake will embark on the "Legends of the Summer" tour with Jay-Z in July and August.

Homepage and main images via Christopher Polk/Getty Images for NARAS and DirecTV

Topics: Celebrities, Entertainment, instagram, justin timberlake, Music if(window.pageChanged) window.omni({"channel":"entertainment","content_type":"article","top_channel":"entertainment","content_source_type":"Internal","content_source_name":"Internal","author_name":"Brian Anthony Hernandez","age":"0","pub_day":5,"pub_month":5,"pub_year":2013,"pub_date":"05/05/2013","isPostView":true,"post_lead_type":"Alt Image Lead"}); metaData = {"link":[["canonical","http://mashable.com/2013/05/05/justin-timberlake-20-20/"],["image_src","http://rack.3.mshcdn.com/media/ZgkyMDEzLzA1LzA1LzYxL0p1c3RpblRpbWJlLjc4ZWVjLmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/8c3c5d95/f79/Justin-Timberlake-Announcement.jpg"]],"meta_property":[["og:url","http://mashable.com/2013/05/05/justin-timberlake-20-20/"],["og:title","Justin Timberlake Uses Instagram to Announce '20/20 Experience' Part 2"],["og:type","article"],["og:site_name","Mashable"],["og:image","http://rack.3.mshcdn.com/media/ZgkyMDEzLzA1LzA1LzYxL0p1c3RpblRpbWJlLjc4ZWVjLmpwZwpwCXRodW1iCTcyMHg3MjAjCmUJanBn/8c3c5d95/f79/Justin-Timberlake-Announcement.jpg"],["og:article:published_time","2013-05-05T21:53:50Z"],["og:article:modified_time","2013-05-05T21:54:07Z"]],"meta_name":[["description","Justin Timberlake, who up until this year hadn't released new music since 2006, will release part two of his successful 20/20 Experience album on Sept. 30."],["keywords",["music","entertainment","celebrities","justin-timberlake","instagram","uncategorized"]],["twitter:title","Justin Timberlake Uses Instagram to Announce '20/20 Experience' Part 2"],["twitter:description","Singer Justin Timberlake, who until this year hadn't released new music since 2006, will release part two of his successful 20/20 Experience album on Sept. 30 -- just six months after part one debuted..."],["twitter:image","http://rack.2.mshcdn.com/media/ZgkyMDEzLzA1LzA1LzYxL0p1c3RpblRpbWJlLjc4ZWVjLmpwZwpwCXRodW1iCTU2MHg3NTAKZQlqcGc/b97a13da/f79/Justin-Timberlake-Announcement.jpg"],["twitter:site","@mashable"],["twitter:url","http://mashable.com/2013/05/05/justin-timberlake-20-20/"],["twitter:creator","@mashable"],["twitter:card","photo"],["twitter:image:width","560"],["twitter:image:height","750"]],"short_url":[["short_url","http://on.mash.to/126j1kX"]]};

View the original article here