Report: Top 500 YouTube Brands Average 884,000 Monthly Views

Todd Wasserman2013-04-23 15:55:56 UTC

The top 500 brands on YouTube generate 442 million views per month, averaging 884,000 each, according to a report.

Outrigger Media's analysis, which used its Open Slate analytics platform, also shows that brands are averaging lower subscriber counts on YouTube — 35,000 — compared to an average 200,000 Twitter followers.

These are the top 10 most-viewed YouTube brand channels:
1. Google Chrome 25,063,920
2. Pepsi 23,194,380
3. Google 21,186,750
4. Red Bull 16,312,320
5. KiaBUZZ 14,097,840
6. Google Play 9,161,970
7. Dior 8,982,450
8. Google Chrome UK 8,616,870
9. GoPro Camera 8,542,890
10. Google Nexus 8,113,050

Among other data points from the report:
-There are a total of 18.8 million subscribers among the top 500 brands.
-The total number of videos produced among the brands is 315,000.
-Videos average 98,000 views.
-Just 7.4% of videos from the top brands are repurposed TV commercials.

The researcher also found that certain categories get more subscribers than others. In particular, tech is a popular category and travel is not:

Using its own formula that took into account engagement, influence and size of audience, Outrigger pronounced Red Bull as the top brand on YouTube. Here's Outrigger's top 10, replete with each brand's "Slate Score":

To download the full report, click here.

Image via Getty, Gabriel Bouys, AFP

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