Watch Hugh Jackman Answer Twitter Users' 'Wolverine' Questions

By Brian Anthony Hernandez2013-05-05 16:14:41 UTC

Golden Globe winner Hugh Jackman unleashed a series of YouTube videos this week in which he answered 11 Twitter users' questions about The Wolverine movie.

Fans submitted questions via Twitter using hashtags #AskHugh and #TheWolverine.

Jackman, who is playing the disgruntled hero with regenerative abilities for the sixth time in the X-Men film franchise, tweeted his answers and links to the videos on his @RealHughJackman account. You can watch all of them in this video gallery:

The film hits theaters July 26, and tackles Wolverine's immortality. "Vulnerable for the first time and pushed to his physical and emotional limits, he confronts not only lethal samurai steel but also his inner struggle against his own immortality, emerging more powerful than we have ever seen him before," according to 20th Century Fox.

The Wolverine also features Silver Samurai and Viper (Svetlana Khodchenkova). Its trailer shows a glimpse of Famke Janssen's departed Jean Grey character, who may reappear more than once in flashbacks.

Jackman's Twitter chat was just one part of 20th Century Fox's digital promotional blitz for The Wolverine. Aside from the traditional marketing tactics and video trailer, people involved with the film have leveraged Twitter, Vine, Facebook and YouTube to build anticipation for the summer release.

Director James Mangold, for example, shared a six-second Vine "tweaser," which teased a 20-second teaser for the movie's trailer.

Mangold is also tweeting exclusive images from the flick.

For its part, 20th Century Fox unleashed two beautiful "motion posters" on YouTube:

And on Facebook, people can create a Wolverine cover photo with their name on it:

Image courtesy of 20th Century Fox

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Adobe CEO: The Truth About Creative Cloud

By Lance Ulanoff2013-05-06 21:55:30 UTC

Adobe's decision to discontinue the boxed version of Creative Suite and move to a subscription software-based model (also known as the Creative Cloud) stunned many customers, but considering recent moves, like the acquisition and integration of Behance, the introduction of a cloud subscription option and Adobe’s desire to support transmedia activities, none of this should come as a surprise. Even so, customer shock, anger and confusion are well in evidence in the hundreds of comments piling up under Mashable's post on the announcement.

With that in mind, Mashable got on the phone with Adobe CEO Shantanu Narayen to dispel at least some of the myth and rumor surrounding Adobe Creative Cloud.

Narayen said that there are more than a few financial changes that come as a result of the switch. Without boxed software, the relationship with channel partners changes (though Narayen didn't say exactly how). In fact the whole financial model changes. Among the new performance metrics Wall Street will look for in Adobe is "number of subscribers" and "annualized recurring revenue."

Narayen also admits that they won't be paying for product packaging any more.

On the other hand, some costs are rising for Adobe: Narayen said cloud services require storage space. There is also the expectation, with cloud-connected services, that updates and innovation will arrive more quickly, "For engineers and the product team, it's a canvas for delivering products and innovation at a more rapid pace."

While this isn't a move solely devoted to defeating software pirates, Narayen says the shift will improve the situation. "It allows us to provide different offerings in different emerging markets without worrying about gray markets."

There's an ongoing debate in Mashable's comments about whether or not Adobe's subscription model will cost Adobe customers more than buying Creative Suite 6 outright (with a perpetual license). Narayen insists that the cost for Adobe CC is now lower for "any customer." Those costs are now more predictable, he added.

There's also, Narayen contends, the chance that customers will save money because they don’t have to pay for additional services that now come with Adobe CC. These include cloud-based storage and even Behance, which allows Adobe CC users to "share portfolios and monetize skill sets," said Narayen.

As for those who just purchased Creative Suite 6, Adobe is offering aggressive discounts.

Whether customers are looking to start out on Creative Suite or are current customers, Narayen sees great benefit in this new path. "To a lot of people, they've actually stated that the lower price of entry is in all honesty a better way for them to become a member of the creative cloud generation," he said.

Adobe's Creative Cloud is not exactly a cloud-based app. Narayen accurately describes it as a hybrid solution. You will still install local software. The subscription model ($29 a month for an app or $49 a month for the full Creative Suite) means you gain access to the latest software updates as soon as they become available in the cloud, as well as all the cloud-based services and integration available to CC members.

No Internet? No problem. Narayen told Mashable the apps will still work. "It's the best of both worlds," he added.

Adobe no longer sells boxed software, though you can by perpetual license versions of Adobes' hobbyist Elements software products. Narayen said Adobe has no immediate subscription-based plans for those products, but the migration to digital copies is the wave of the future. Narayen's advice to the rest of the software industry, "Companies that wish to thrive in this next tech era need to embrace or perish. We’re not only embracing, we’re leading."

Even so, not everyone has broadband access and for those who find downloading Creative Suite-sized apps prohibitive, Narayen promises, "We'll get them the software they need."

In a word, yes. During the Adobe MAX Convention in Los Angeles, the software giant showed off two intriguing prototypes: One a digital ruler and the other a cloud-connected stylus or pen. The pen makes it possible to, Narayen explained, have “all your assets with you on any device.” Narayen cautioned, however, that neither one of these products is shipping.

Narayen, who has been with Adobe since 1998, is the first to admit that he could not have envisioned today's digital landscape 15 years ago. "It's amazing what has happened with technology and what Adobe has done ... We are not just transforming how people make this content, we're transforming how they manage it, how they measure it and how they monetize it."

Perhaps Narayen is so sanguine about the changes because he's been through this before. When Adobe announced in 2003 it was introducing product "collections and suites," customers and industry watchers wondered about Adobe's motivations. Was it all about money? Ultimately Adobe's Creative Suite of products became the standard.

Narayen anticipates a similar kind of embrace for Adobe CC. "A few years from now, people will say, 'How could I even imagine a Photoshop that was not connected to the cloud?'"

What do you think of Narayen’s explanations? Are you ready for subscription-based creativity software? Let us know in the comments.

Image via Justin Sullivan/Getty Images

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Adobe Goes All-In on Subscription Pricing Model

By Christina Warren2013-05-06 17:52:35 UTC

Adobe's flagship product, Creative Suite, has new name and a host of new and updated features now that it's evolved into Adobe Creative Cloud. But the biggest change in the software is how Adobe will be selling it: It's going to be subscription only.

That means that users won't be able to buy Photoshop CC or other apps individually from Adobe for a flat rate (known in the industry as perpetual licensing). Instead, users can pay a monthly subscription to access all of Adobe's products.

Adobe introduced its Creative Cloud subscription service last year with Creative Suite 6. Users could pay $29.99 to access one Adobe product each month or $49.99 to access the entire Creative Suite (the equivalent of the CS6 Master Collection). The program has been a success, with more than 500,000 premium members signing up for Creative Cloud in the first nine months of availability, in addition to the 2 million free Creative Cloud members.

While the Creative Cloud offering was originally introduced for individual users, in December, Creative Cloud for Teams became available and the interest has been positive.

For that reason — as well as the changing nature of its business and an overall market shift into software as a service (SaaS) models, Adobe is going all-in with its latest version of its software. This means that no future versions of the core products available in Adobe CC will be available through a perpetual license.

Adobe will continue to sell current versions of Adobe CS6 but those products will not get any future feature updates. The products will get security patches and bug fixes, but no feature updates. Additionally, Adobe has committed to making sure that CS6 is compatible with the next major version of OS X and Windows.

Shifting completely to a subscription model — especially after building its business on perpetual licensing — is a big shift for Adobe. Still, the company maintains that this shift is necessary for the future.

"Our single highest priority has to be about blending tools and services and in order to do that, we have to make [Creative Cloud] our full focus," Adobe told me in a briefing last week.

Services are a key component of Creative Cloud. In the last few years, Adobe has acquired a number of startups — including TypeKit, PhoneGap and Behance — as a way of adding more collaboration and web service tools directly to its products.

The company has also built cloud storage offerings into Creative Cloud and the latest version includes a Dropbox-like system of adding and accessing projects shared with team members.

With the traditional perpetual model, product updates had to happen on a certain cycle. If the Photoshop team wanted to push out a new feature or update, it had to stay on the same cadence as the updates for other apps in the suite. The product life cycle was roughly 18 months, which meant that it would take at least that long for new features to make their way to the final product.

That's fine for some applications but it meant that Adobe couldn't be on the cutting-edge with its support for the latest web standards and technologies. To fill in the gaps, Adobe introduced its Edge tools and services as as a way of giving users access to tools developed on a more agile basis.

What Adobe found with its Edge apps was that customers really liked getting new features in their apps more quickly. Adobe could roll out the updates to users automatically and add support for new standards and features outside of the confines of a standard product cycle.

With Adobe CS6, the company started a dual-track for its development, focusing on a core set of features at launch for the product and then adding subscriber-only features for Creative Cloud members. Some of those features — including support for high-resolution displays such as the MacBook Pro with Retina — were rolled out to all users, but the team was basically on a dual-path.

That's not sustainable and so, moving forward, Adobe CC products will continue to see enhancements and updates throughout the year. Major releases will likely still have some general cadence but the product teams will no longer need to wait to release new features for an app.

Adobe recognizes that there are a lot of customers who bought the CS6 suites with a perpetual license, believing that they would have a clear upgrade path.

For those customers, Adobe says it will offer deep discounts for the first year for those customers that want to transition to Adobe CC. Right now, Adobe sells individual Creative Cloud subscriptions for $49.99. Users upgrading from CS3 or higher can get a discounted rate for their first year of $29.99 a month. CS6 users that want to upgrade will get an even deeper discount for the first year.

Moreover, Adobe has created an alternative for certain groups of customers that cannot migrate to a public cloud service for a variety of reasons. These customers, which include educational institutions, governments and large enterprises that can't access outside clouds, can buy a version of Adobe CC that doesn't contain the "cloud" aspect.

Adobe isn't the only company making the transition from perpetual license to subscription-based services.

The SaaS model may have originated with web-based software apps from the likes of Salesforce and Google but, increasingly, more and more perpetual software vendors are evaluating a model shift.

Microsoft is pushing its Office 365 subscription features on businesses and home users. Rather than paying for the software each generation, users pay by month or by year.

In the creative industry, even areas like typography are moving to subscription models. Last week, Monotype announced that fonts.com is offering a more comprehensive subscription option for its customers. Rather than selling typefaces and font families individually, customers can pay a monthly or yearly fee to get access to a whole swath of Monotype fonts for use not just on the web but in all projects.

While shifting to a subscription software model may be a change for consumers, most businesses operate on similar subscription models with other aspects of software. Moreover, it's possible that as consumers become used to paying a monthly fee for Netflix, Spotify and Hulu Plus, the idea of also paying a monthly fee for software won't seem so odd.

Although Adobe CC runs like a regular app, the app needs to talk to a server every time it is used. This means that its harder (though not impossible) for users to access without paying.

I asked Adobe if cutting down on piracy had any sway in the decision to switch to subscription and the answer surprised me.

"While reduced piracy might be a nice side effect, it was not a driver into our decision to move to a subscription model," Adobe told me.

In fact, in areas — such as Poland — where piracy is historically extremely high, Adobe has found that the percentage of Creative Cloud subscribers is significantly higher than average. Why? Because offering a monthly plan makes it easier for individuals to buy products that they may have not been able to afford with an up-front perpetual license.

Adobe believes that, just as customers had to transition from buying individual products into buying the Creative Suite bundles, they will also transition to the new subscriber model.

"We want to do this because we want to do more," Adobe reiterated. This model helps us give more to our customers and add new tools and features more quickly.

It's a bold move — and one that will likely receive lots of criticism. Still, I think it's a move that makes sense. For creative professionals that rely on Adobe tools, $600 a year for the latest updates isn't out of line with what a Creative Suite Master Collection bundle would cost every 18 or 24 months.

Ultimately, as long as the company continues to deliver tools that customers love, it will continue to keep its customers. The hurdle for Adobe isn't about pricing strategy — but remaining the defacto toolset for designers and creative professionals.

Let us know what you think about Adobe's decision in the comments.

Image courtesy of Adobe

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Beer Drones To Deliver Brew to Concertgoers

By Vignesh Ramachandran2013-05-05 19:00:34 UTC

Thirsty music festivalgoers in South Africa this summer may be able to get beer instantly delivered to them — via drones.

During August's OppiKoppi Music Festival, attendees can order beers from their phones to be delivered the event's District 9 campsite. The beer-equipped drones will swoop down and deliver beer via parachute to the appropriate customer, as explained in the video above. The organizers say the beer drones are now hand-guided, but in the future they'll fly on a GPS grid.

But this 21st-century service might not fly without its share of turbulence: Targeting the right customer amongst the crowds at OppiKoppi will be an interesting challenge to overcome. And festival attendees might not have the greatest sense of motor control for catching their drink order, after having one too many.

This is not the first time someone has thought of a clever concept like this: Last year, a San Francisco-based research lab developed a burrito-dropping drone.

If this beer-drone experiment works, I can only imagine future possibilities for drone delivery. It could bring new meaning to pizza delivery and make Amazon.com's one-day shipping seems archaically slow. Maybe Ultra-Express Mail Drones are the answer to the cash-strapped United States Postal Service's troubles? Earlier this year, Reddit users hypothesized about similar delivery services through drone technology.

But note that in the United States, commercial drones are not yet legal. The Federal Aviation Administration (FAA) plans to regulate them by 2015.

What do you predict drones could be used for in the future? Share your thoughts in the comments.

Mashable composite thumbnail graphic: Drone image via iStockphoto, andreart; beer image via iStockphoto, francisblack.

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Chris Hadfield Misquotes Yoda, But Has Enough Geek Cred To Get Away With It

Glen Tickle for Geekosystem 2013-05-05 19:47:35 UTC

Yesterday was Star Wars Day, and everyone tried to ride the wave of "May The Fourth Be With You," but some did it better than others. Surprisingly, geeky space heartthrob Chris Hadfield misquoted Master Yoda's most famous line in a tweet. We're willing to forgive Hadfield, considering all the great things he's done, but also because he sent that tweet from freaking space.

In The Empire Strikes Back Luke learns an important lesson about the nature of effort and accomplishment. When Luke says he'll try to life his X-Wing out of the swamp Yoda tells him, "Do. Or do not. There is no try." It's the line everyone goes to when they're doing their drunk Yoda impressions at parties.

It's a line practically every geek knows, but in a tweet yesterday Hadfield got it wrong.

There is no try – only do. May the 4th be with you. twitter.com/Cmdr_Hadfield/…

— Chris Hadfield (@Cmdr_Hadfield) May 4, 2013

There's no faster way to rile up geeks on the Internet than by getting a Star Wars detail wrong — right, President Obama? Considering the picture shows Hadfield Force-lifting the Earth, and that he's done nothing but amazing things in space, we're willing to give him the benefit of the doubt that he was just paraphrasing and not attempting a direct quote.

Even if he did just get it wrong, how can we stay mad at Chris Hadfield? Just look at those dreamy Canadian eyes. He may have gotten the Yoda quote wrong, but hey — at least he tried!

Image via Getty Images Entertainment, Frederick M. Brown

This article originally published at Geekosystem here

Topics: Chris Hadfield, Social Media, star wars day, Twitter, U.S. Geekosystem is a Mashable publishing partner that aims to unite all the tribes of geekdom under one common banner. This article is reprinted with the publisher's permission.

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Demi Lovato Is Premiering Songs Based on Intensity of Tweets

By Brian Anthony Hernandez2013-05-06 19:31:20 UTC

Every song from Demi Lovato's fourth studio album, Demi, will premiere online way sooner than fans anticipated — but only if those fans, a.k.a. "Lovatics," tweet like crazy.

Lovato's camp launched LovaticsSpeedUpTime.com on Monday, challenging fans to tweet the song name (in hashtag form) that appears on the site. For example, "#WithoutTheLove" is track three on the album. Fans swarmed Twitter to promote the hashtag and subsequently unlock the YouTube video for "Without The Love."

Who wants to hear my album RIGHT NOW??? #DEMI demilovato.com

— demetria lovato (@ddlovato) May 6, 2013

#WITHOUTHELOVE #WITHOUTHELOVE #WITHOUTHELOVE #WITHOUTHELOVE @ddlovato u make us crazy we're soooooo addicted!!!!!!

— † ? ??l???? ? † (@StayStrongger) May 6, 2013

Update: Every song has been unlocked and every corresponding hashtag for each song became a worldwide trending topic on Twitter. Demi becomes available to buy May 14, so these Twitter-propelled premieres give fans a well-advanced listen to her new music.

A Disney Music Group rep told Mashable that digital agency Eyes and Ears built the challenge's clock design landing page (see below) for Lovato's website. Eyes and Ears also created the Twitter challenge Lovato did in March for her "Heart Attack" lyric video.

Note: Track one is "Heart Attack," which already premiered earlier this year.

Image courtesy of Hollywood Records

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Hands-On With This Week's Top Apps

By Emily Price2013-05-06 01:48:51 UTC

This was a big week for apps, and particularly app updates.

Vine added an update that allows users to shoot video using their forward-facing camera, while Twitter updated its Android and iOS apps to include support for Trends.

What's more, popular beer app Untappd finally made its way to Windows Phone, and Google Now debuted on the iPhone.

Curious about how these new apps look? Check out the video, above, for a hands-on look at some of our favorites from the past week.

Have you tried any of this week's picks? Tell us about your own top apps in the comments.

Image by Mashable

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