Camille Bautista2013-03-25 18:59:49 UTCIt's the age-old, universal question, forever debated in homes every day: What's for dinner? Developers across the U.S. found answers in Campbell's "Hack the Kitchen," a contest to create web or mobile apps for mealtime solutions.
The winning app, FoodMood, approaches dinner choices by tapping into user's emotions. By simply asking, "What's your mood?" the app suggests recipes based on your food preference and current feeling. Certain foods can trigger certain emotions, creator Levi Patterson says, and the application addresses the common factor in everyone's decisions.
"We wanted to make it more about the individual reward," Patterson tells Mashable. "No matter what your skill set is, it's about how you’re feeling in real time."
Campbell Soup Company will work with the winning team, Pollinate Inc., to develop and improve the app. The 12-member group will receive a $25,000 cash prize and a $25,000 contract to bring their idea to the market.
Narrowed down from nearly 150 entries, finalists presented their ideas to judges in New York City on March 22. The company's only requirements for the competition were that developers addressed "What's for dinner?" and implemented Campbell's API.
FoodMood can solve the issue at hand by changing the way dinner planners approach the problem, says judge and LockerGnome founder Chris Pirillo.
"The more applications that can tap into our world around us, solving problems, making our lives easier, the more transformative those things can be," Pirillo says. "Instead of asking 'What do you want to eat?' and going back and forth, it removes a hurdle or barrier and asks 'How do you feel?' That’s what’s going to lead people to take it and use it indefinitely."
Do you use any apps to help plan meals? What kind of features do you think would be helpful? Let us know what you think in the comments.
Image via iStockphoto, kone
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