Is Netflix Hurting Television Buzz?

Christine Erickson2013-03-25 12:05:42 -0400

We've all been there — a Sunday afternoon marathoning Lost or some other show that's been aired for years, yet we never got around to watching it.

Now think about when a new show premieres. Most of us whip out our phones and share the excitement along with thousands of other viewers watching on social media. Live events tend to generate a mass amount of buzz because we're all watching together at the same time.

Netflix has experimented with a new way to watch television by releasing all episodes from season one of the original series House of Cards. By comparing similar shows on various networks, our friends at Mashwork have come up with an interesting conclusion on how this affects social buzz, shown in the infographic below.

SEE ALSO: Netflix: 'House of Cards' Is Our Most Popular Show Right Now

In order to do so, the team analyzed tweets from shows like The Walking Dead, which premiered in 2010. Twitter has grown from 15 million users in 2009, to 200 million as of December 2012, as Statista points out, and The Walking Dead still had the most popular premiere out of all the shows.

House of Cards had the highest percentage of overall buzz occur during the first week following the premiere. That buzz also decreased at a faster rate than any of the other shows.

Take a look at the infographic, and tell us what you think of Netflix's distribution method. Is sustained buzz more important that people professing to binge viewing in a short period of time? Share your thoughts in the comments below.

Mashable composite, image courtesy of iStockphoto, shaunl, Netflix

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