Brian Anthony Hernandez2013-03-25 17:36:40 UTCMTV's Video Music Awards is saying goodbye to Los Angeles and hello to New York City borough Brooklyn for this year's ceremony, MTV just revealed on Instagram.
The VMAs will air live from Barclays Center on Aug. 25, becoming the first major annual show to make Brooklyn its host. MTV began teasing the announcement Monday at 8 a.m. EDT in a series of photos accompanied with hashtag #RoadToTheVMAs.
"In announcing this year’s date and location, we wanted to create a visual story that slowly gave the show’s inherently social fanbase clues to create a conversation and stir excitement," MTV President Stephen Friedman told Mashable.
#RoadToTheVMAs spotlights the VMA moonman's trek from L.A.'s Staples Center to Brooklyn, which ended at Barclays Center at 1:30 p.m. (see all images below).
"From hip-hop to hipsters, Jay Z to MGMT, Brooklyn musicians have a long history of dominating the spotlight on MTV," Brooklyn Borough President Marty Markowitz said in a statement. "Brooklyn is a cultural Mecca — the hippest, coolest place for young people across the country, and has played a crucial role in the careers of some of 2013's biggest bands, like Fun and the Lumineers.”
MTV was the first brand to reach 1 million followers on Instagram in November 2012. The @MTV Instagram account now has 1.2 million and 906 images.
Last year's VMAs attracted 12.8 million comments on Twitter and Facebook. Based on stats from MTV's Twitter Tracker, these moments stood out with the social media crowd:
5. Olympian Gabby Douglas Joins Alicia Keys Onstage: 14-time Grammy winner Alicia Keys performed the title track from her forthcoming album, Girl on Fire, and she had a sporty surprise for viewers. Keys brought out Olympic gold medalist Gabby Douglas (see above), who showcased gymnastics swagger.
4. Rihanna Wins Video of the Year: Rihanna bookended the VMAs, opening the show with two songs and then closing it by winning Video of the Year for "We Found Love." The steamy video had previously caused controversy when it was banned in France last year.
3. Green Day Rocks Staples Center Crowd: An ill Billie Joe Armstrong lead Green Day in "Let Yourself Go," the first single from ¡Uno! ¡Dos! ¡Tre!, which drops Sept. 25. Armstrong spent loads of time with fans in the pit, hopefully keeping his germs to himself.
2. Taylor Swift Sings Her Hit Single: Decked in a red-and-white striped top, T-Swizzle channeled her inner Where's Waldo during her "We Are Never Ever Getting Back Together" performance. At the end, of course, MTV zoomed in on Twilight's Taylor Lautner, who had previously dated Swift.
1. Frank Ocean Shines in Emotional Performance: Frank Ocean, who in July revealed that his first "true love" was with a man before releasing his critically acclaimed Channel Orange album, gave a touching performance of "Thinking of You." Twitter users reacted in droves, making this the most-tweeted moment.
Images courtesy of MTV, Instagram
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